Informatica Advances in Growing Web Analytics Market

Informatica Corporation, a leading provider of eBusiness analytic solutions, announced its intention to advance the promise of Web analytics software with the introduction of Informatica eSite 4.1, a second-generation Web analytics application. Informatica eSite goes beyond simple clickstream reporting by allowing companies to analyze eBusiness data in conjunction with other enterprise data about customers, sales, suppliers and products to achieve a consistent and more accurate 360-degree view of the entire business. It is available immediately as a standalone product and offers a full upgrade path to more complex CRM analytics available within the Informatica Applications family of cross value chain analytic products.

First-generation Web analytic applications are limited to analyzing clickstream within a vacuum for the sole purpose of improving Web efficiencies. By contrast, Informatica eSite uniquely assists companies in gaining greater business insight and maximizing ROI across the enterprise value chain. This is achieved by integrating key Web channel data into the more complex analytic environment that drives the entire enterprise. Providing this complete view of the business is one promise behind IDC's recent forecast that Web analytics will grow to become a nearly $800 million market by 2004.

"We believe Informatica eSite is the first in a second generation of Web analytic applications and advances the promise of this category of software with powerful functionality and easy integration path to enterprise-wide analytics," said Diaz Nesamoney, president and COO of Informatica. "Informatica eSite is one of the most robust products on the market for companies looking to improve their eCommerce and eBusiness initiatives." The growth in eCommerce has created demand for a fresh approach to the task of analyzing the massive amount of data that can be collected about online customers and their buying patterns.

Increasingly, companies need to interpret this data in the broader context of business operations, including finance, human resources and other non-customer-facing functions. Informatica eSite takes this next step, allowing companies to integrate clickstream data with key data from across the enterprise, including CRM, ERP and supply chain management systems. This helps companies answer deeper questions involving all their business channels and explore relationships between customer purchases, payments, inventory and supply chain issues to understand key metrics, such as how supplier disruptions may impact the ability to keep up with Web customer demand.

"Informatica eSite is a clear example of how Informatica Applications integrate, analyze and personalize key business information to provide a complete, comprehensive view of the Web customer, as well as a clear picture of that customer's interaction throughout the company's operations, " said Marv Mouchawar, senior vice president and general manager, Informatica Applications. "Informatica eSite is the only Web analytics software to provide a comprehensive view of the Web channel and combine it with offline data for improved business insight and decision-making." Informatica eSite is available as a standalone application or as a module of Informatica eCRM, which is designed to help companies manage customer acquisition, intimacy and retention.

Informatica eSite is built upon the company's industry-leading data integration platform, Informatica PowerCenter, which allows for seamless integration of data sources from across the enterprise into an analytic application. The full Informatica Applications family - including Informatica eCRM, Informatica eSite, Informatica eBusiness Operations, Informatica eProcurement and Informatica eMarketplace - delivers the most comprehensive analytic solution for gaining actionable insight across the eBusiness value chain, helping businesses evaluate customer, partner, employee and supplier relationships and act upon the results for optimal business performance. Informatica eSite 4.1 is available immediately. U.S. pricing is based on the size and scope of the installation and begins at $170,000.

About Informatica

Informatica provides eBusiness analytic solutions that enable companies to leverage business insight for competitive advantage. More than 1,200 global customers, including over half of the Fortune 100, leverage the Informatica Insight Network to integrate, analyze and personalize critical business information to improve business performance and responsiveness across the entire business value chain. Informatica products include a comprehensive family of analytic applications, the industry's most powerful data integration platform and a wide range of supporting services and partnerships. The company's list of leading customers includes 3Com, AMD, American Airlines, BMW, Boeing, Borders Group, Chevron, Cisco, CNET, Deutsche Bank, eBay, General Electric, Hewlett-Packard, Merck, Merrill Lynch, MetLife, Motorola, Philips Semiconductor, Polo Ralph Lauren, Sprint and UBS. For more information, call 1-800-970-1179, or visit the Informatica Web site at www.informatica.com.

Contact Leslie Clavin, Applied Communications, 415-365-0222, lclavin@appliedcom.com.