Unica Recognized by the Patricia Seybold Group

Unica Corporation announced that the company and its Affinium product are highlighted in a report recently published by the Patricia Seybold Group. The Affinium Suite is recognized as a solution that helps companies increase sales and improve customers' lifetime value by providing deep functionality for customer intelligence. In a memo addressing the subscribers of Customers.com, the analyst firm's founder Patricia Seybold stated, "Unica's Affinium suite of tools is more than a marketing automation CRM solution. Affinium also offers deep customer intelligence that lets you calculate customer lifetime value and generate predictive models of customers' likely future buying behavior."

According to the report, many companies choose Unica because it goes beyond the "closed-loop" analysis that other analytical CRM systems provide to enable true customer value maximization. Author Lynne Harvey notes, "By providing the right kinds of offers and interactions to the right sets of customers, companies that use Unica's solution can also grow customer loyalty and understand how to achieve ROI for their customer relationship-building activities. For many companies, Unica's solution can have a dramatic effect on the profitability of their business."

The report provides an in-depth look at each module of the Affinium Suite as well as an explanation of how the application can be integrated into a company's CRM infrastructure. Author Lynne Harvey concludes, "If you are looking for a solution that allows you to understand customer value and optimize for customer value, look no further than Unica. Unica Affinium can enable your company to practice customer intelligence."

"Unica adds this report to a strong year of industry recognition demonstrating the strength and value of our Affinium marketing automation solution," commented Yuchun Lee, CEO of Unica. "The report by the Patricia Seybold Group further validates our leadership and understanding of the marketing needs of today's businesses."

The release of this report follows several prominent third-party endorsements that have highlighted Unica's growing presence in the CRM field. In April, Unica's Affinium received the highest score in the Quaero Study of Campaign Management Vendors, scoring 26 out of 27 possible points across all nine categories of evaluation criteria. Affinium also won a Crossroads 2001 A-List award as one of the best newly proven technologies for today's business challenges and won The Data Warehousing Institute's Product Shoot Out in the Customer Analytics Category.

In addition, Unica's software continues to be the choice for leading customer-focused companies. The following market-leading companies recently selected Affinium to help automate their marketing efforts: Merck-Medco, NTT, Harte-Hanks, and City National Bank.

About Unica

Unica, a provider of award-winning analytical CRM and marketing automation solutions, helps leading businesses implement one-to-one customer interaction strategies that communicate the right message to the right person at the right time - whatever the channel. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, reporting, and real-time personalization. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S. and a network of distribution partners in Europe, South Africa, and South America. Its customers include Lands' End, Merck-Medco, Bank of Montreal, Fingerhut, ABN AMRO, United Parcel Service, Marriott, Scotiabank, and AOL-AAdvantage. For more information, call 781-259-5900 or visit www.unicacorp.com.

Contact Unica Corporation, Beth Sulak, 781-259-5900, bsulak@unicacorp.com.