Frost & Sullivan's Internet Marketing Strategies Conference

One of the features at Frost & Sullivan's Internet Marketing Strategies Conference taking place July 22-26, 2001 at the Renaissance Parc 55 Hotel in San Francisco, California is a series of in-depth industry case studies. Expert practitioners will present their success stories and teach the strategies proven to work.

Deborah Nelson, vice president of Marketing and Business Customer Organization for Hewlett Packard will explore how HP developed a strategy for partnering in an eServices world to cultivate relationships with partners as well as internal and external customers.

Lisa Arthur, vice president of CRM for Oracle, will present a series of case studies that will enable delegates to prepare checklists for:

• Building a marketing knowledge base to review customer contact history information
• Communicating with customers in a way that inspires incremental revenue.
• Creating a Web-based CRM strategy to suit organizational structure and multiple customer profiles

Julie Phillips, vice president of End User Marketing will discuss specific examples of how exploiting technology can lead to increased sales. Issues that will be addressed:

• Producing compelling and informative content
• Complimenting or reinforcing existing product messages as appropriate for sales and marketing strategy
• Modifying product design to suit rich media format

Form more information about this event, or to access the conference agenda please visit: conferences.frost.com/IMK, or call: 1-800-Go-Frost (1-800-403-7678). Mention DSstar and qualify for a special preferred rate.