CBI Announces its DW/DM Pharmaceutical Marketing Conference

The Center for Business Intelligence, is proud to announce its Data Warehousing, Mining and Analysis for Pharmaceutical Sales and Marketing conference, to be held July 30-31, 2001, at the Hilton Arlington & Towers in Arlington, VA.

Pharmaceutical companies spend a great deal of money and resources on data warehousing and mining systems and need to get valuable information in return. Unfortunately, many companies are not able to store and access data as easily as they hoped. Hear the perspectives of 7 pharmaceutical companies and discover the best strategies for developing a successful global data warehouse.

Attend CBI's Data Warehousing, Mining and Analysis for Pharmaceutical Sales and Marketing conference and gain knowledge in the following areas:

• Integrate your data systems and maximize valuable information throughout your organization
• Gain a competitive advantage by identifying, acquiring and utilizing pharmaceutical market data
• Use predictive modeling to extract high value information from customer data and how you can deploy this crucial information to decision-makers, operational systems and sales force automation.

Hear the experiences of 7 pharmaceutical companies including: Bayer Corporation, Boehringer Ingelheim, Bristol-Myers Squibb, Janssen Pharmaceutica, Pfizer Inc, Wyeth-Ayerst and Pharmacia Corporation.

Also, choose from two Pre-Conference workshops on Monday, July 30, 2001 --

Workshop A -- Globalization and Mergers- Creating Common Access to Information

Workshop B -- Information Deployment and How it Can Enhance Customer Relationship Management (CRM)

To Register, or for more information, contact Luci Santillo, 781-939-2412 or l.santillo@cbinet.com. Please mention your priority code, HB157PR

Get complete agenda at:
www.cbinet.com/wconnect/wc.dll?CBEvent~GetMoreInfo~HB157.