Growth in Web Mining Drives Clementine Revenue 250 Percent

Fueled by its rapidly expanding use as a Web mining tool, sales of the Clementine data mining workbench in the first quarter of 2001 were 250 percent of the same period last year, according to SPSS BI, a division of SPSS Inc. The increase in last quarter's revenue is a continuation of Clementine's recent growth: annual revenue doubled in both 1999 and 2000. The latest version of the software, Clementine 6.0, was released in December 2000 and includes features which help organizations get a jump-start on Web mining projects.

"The first quarter numbers show that the market's adoption of Clementine as the premier data mining workbench continues to grow," said Peter Caron, SPSS BI senior marketing manager. "Since acquiring Clementine in 1998, we've seen sales double every year. This sustained growth is particularly impressive when compared with IDC's estimate of a 32 percent increase in the data mining market through 2004.

"In the past two years we've worked hard to expand the functionality and improve the performance of the Clementine product family," continued Caron. "Most recently, we introduced the Web mining Clementine application template (CAT), which organizations worldwide use to improve online performance, implement customer relationship management (CRM) initiatives and increase the value of Web sites to their customers."

CATs are pre-built collections of commonly used operations, techniques and documentation tailored to specific applications which help ensure successful and productive data mining projects. CATs follow the industry-standard CRISP-DM data mining methodology and incorporate proven best practices and real-world data mining experience. Clementine 6.0 is the first version to include a Web mining CAT and also includes a mapping tool which helps users apply the CAT to their own data.

In the first quarter of 2001, SPSS BI made significant sales of Clementine to Web-based companies, particularly in the financial sector. For example, both Xelion, the online trading division of Gruppo UniCredito Italiano, and cahoot, Abbey National's standalone interactive bank, purchased Clementine to enhance their customer relationship management efforts.

About Clementine

Clementine, SPSS BI's enterprise-strength data mining workbench, helps businesses improve the profitability of customer relationships through in-depth understanding of data. Organizations use the insight gained from Clementine to retain profitable customers, identify up- and cross-selling opportunities, attract new customers, detect fraud, reduce risk and improve government service delivery. Clementine also helps e-businesses better understand their customers' behavior and, as a result, improve Web site design, increase e-store sales and deliver online services more effectively.

Clementine was the first data mining workbench aimed at business users and is used in a wide range of industries including e-commerce, telecommunications, finance, retail, health care, government and higher education. More than 500 organizations worldwide use Clementine including British Telecommunications, Unilever, Provident Financial, SofMap and e-Dialog.

About SPSS Inc

SPSS Inc enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.

Headquartered in Chicago, SPSS has more than 40 offices, over 1,200 employees and 2000 pro forma revenues of $198 million. The company also has received the following honors: No. 77 on Forbes 2000 list of the "200 Best Small Companies" and No. 12 on the 2000 DM Review 100; placed No. 16 on the 2000 Soft-letter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine; listed on Working Mother magazine's "100 Best Companies for Working Mothers" for 2000. For more information, visit www.spss.com.

Contact SPSS Inc, Chicago, Susan Kalell, 800-525-4980, pr@spss.com.