KXEN Appoints J.D. de Haseth to president

KXEN, a global analytic software company that provides powerful, predictive and descriptive data modeling technology for both data mining professionals and business decision-makers, announced the appointment of J.D. de Haseth as president of its United States headquarters to spearhead initiatives in the U.S. and Canada.

"The North American analytics market is experiencing significant growth," said Roger Haddad, founder and CEO of KXEN. "The combination of our leading-edge analytic software and J.D.'s extensive industry experience and market knowledge gives us a strategic advantage as we continue to serve our U.S. and Canadian clients. We are looking to J.D. to establish strategic relationships, grow our client base, and manage the general operations of our North American offices."

KXEN is headquartered in San Francisco, and currently has U.S. sales offices in Boston and Chicago. The company has formed numerous strategic alliances with systems integrators and original equipment manufacturers, including Accenture and Norkom, which are using KXEN's innovative analytical software to enhance their offerings.

KXEN's patented, analytic software is easily integrated into applications, such as customer relationship management, financial, sales automation, network management, biotechnology, and supply chain management. The suite automates the data preparation, coding, and modeling process. It enables users to build predictive and descriptive models in a fraction of the time that it takes with traditional software, empowering them to quickly make better business decisions.

de Haseth brings to KXEN more than 16 years of senior management experience with leading technology, direct marketing, and consumer goods companies. Prior to joining KXEN, de Haseth was vice president of marketing for Naviant, a leading database marketing company. He joined the management team of Naviant as a result of the sale of a successful direct marketing software company, Softbank Marketing Solutions (SMS), which was a division of Softbank Holdings Inc, a minority investor in Internet and media-based companies such as E*TRADE and Yahoo. As co-founder and executive vice president at SMS, de Haseth was responsible for obtaining company funding, building an infrastructure, marketing, business development, and product strategy.

Before SMS, de Haseth held the position of vice president of marketing at Information Access Company, a leading electronic information content provider. During his career, de Haseth has held various senior management positions with emphasis in the database and direct marketing arenas, including direct marketing manager at Sybase, Inc., senior product marketing manager at Dataproducts Corporation, direct marketing manager at U.S. Sales Corporation, and director of database marketing at Hewlett-Packard. He began his career at Harlequin Enterprises and Reader's Digest.

de Haseth holds a bachelor's of science degree and a master's in economics from the University of Waterloo. He has also been an active member of the American Marketing Association, Business-to-Business Council, Database Marketing Council, and Direct Marketing Association.

About KXEN

KXEN (Knowledge Extraction Engines) is a global analytic software company that provides powerful data modeling technology for both data mining professionals and business decision-makers. KXEN's patented technology quickly and easily transforms data into knowledge, enabling users to make better business decisions. KXEN partners with systems integrators and original equipment manufacturers to integrate its analytic software into their applications. KXEN offers a state-of-the-art suite of predictive and descriptive modeling engines based upon Vapnik's theory of mathematics for scoring, classification, clustering, and variables contribution. KXEN is headquartered in San Francisco, CA, with Research & Development facilities in Paris, France, and additional offices throughout the U.S. and Europe. For more information on KXEN, visit www.kxen.com.

Contact Karen Higgins of TMP Worldwide, 610-251-6880, karen.higgins@tmp.com, for KXEN.