Sybase Launches Media Business Intelligence Solution

With the launch of Industry Warehouse Studio(IWS) for Media, Sybase is providing a solution that allows newspaper, magazine and cable companies to market more effectively to subscribers and advertisers.

• Sybase IWS for Media allows organizations to better manage customer relationships and marketing campaigns directed to subscribers and advertisers.
• IWS for Media provides data to analyze attributes and demographics.
• IWS for Media is another industry-specific, business-intelligence-infrastructure solution from Sybase, which also offers IWS solutions for the financial, insurance and telecommunications industries.

Sybase Industry Warehouse Studio (IWS) for Media allows media companies to implement a complete customer relationship management (CRM) solution. Information generated by IWS for Media allows media companies to maintain high service levels for existing subscribers and advertisers, while more accurately reaching targeted prospects.

IWS for Media is an integrated business intelligence solution that assists newspaper, magazine and cable TV companies with advertising, circulation and marketing to subscribers, advertisers and prospects. IWS provides better access to, and usability of existing data to analyze customer attributes, demographics and lifestyle data so media companies can target ideal prospects and deliver focused messages.

David M. Cole, proprietor of The Cole Group, an independent, publishing-industry analysis firm, emphasizes the importance of a data warehousing solution for the media industry. "The success of newspaper publishers over the next few years will undoubtedly be measured by how many nuggets they can retrieve from the tons of information that pour into their establishments daily," Cole said.

Eric Miles, general manager and senior vice president of the Business Intelligence Division, said, "We recognized the need for a broad, media-industry-based CRM solution that includes data warehouse models specific to the needs of newspapers, magazines, and cable television. IWS for Media is the vehicle to help them manage their relationships with existing subscribers and advertisers, and it will also help them identify new ones."

IWS for Media Business Benefits

IWS for Media's powerful new analytic solution is designed to increase media circulation and advertising revenue by creating information that helps:

• Identify advertising and subscriber prospects.
• Track and analyze customer service issues.
• Identify buying trends by advertisers or by advertising categories.
• Track the profitability of advertising products such as special sections, Web advertising and niche publications.
• Demonstrate the reach of a newspaper, magazine or cable TV company within a valuable consumer segment or geographic area.

IWS for Media Availability and Information

IWS for Media is currently available. For more information visit: www.sybase.com/bi or call 1-800-8SYBASE.

About Sybase Business Intelligence

Sybase Business Intelligence solutions provide open, integrated data warehouse and business intelligence infrastructures based on proven technology and industry "best practices." The Sybase Business Intelligence Division develops "integrated intelligence" applications and partners with other leading vendors to provide a new generation of business intelligence with a focus on specific vertical markets, including financial services, credit cards, healthcare, insurance, banking, telecommunications and the Internet. Key products include Industry Warehouse Studio for complete industry-specific analytical CRM, Adaptive Server IQ Multiplex for high-performance data warehousing, and seePower -- dynamic visualization analysis software.

About Sybase Inc

Sybase provides enterprise-class software solutions that fuel eBusiness and enable access to Information anytime, anyplace. With its industry-leading Enterprise Portal (EP), mobile and wireless, and vertical-market solutions, Sybase is one of the largest global independent software companies in the world. For more information, visit the Sybase Web site: www.sybase.com.

Contact Jeff Pike, Sybase Inc, 978-287-1972, jeff.pike@sybase.com.