MARKETPLACE MANAGER V.3.0 USES EXTENSIVE AI

Infopia Inc, developers of Marketplace Manager, an intelligent online product sales and exposure engine, announced that the company has released version 3.0.

Previous versions of Marketplace Manager automated labor-intensive processes involved with listing and selling inventory through all of the top online marketplaces.

With Marketplace Manager 3.0 comes a patent-pending inventory management and merchandising engine that uses Artificial Intelligence (AI) to "learn" where and when to sell inventory, and more importantly, how to maximize the return on a merchant's marketing budget.

"This release is significant in E-commerce history," said Bjorn Espenes, chief executive officer of Infopia. "Infopia is delivering a solution for merchants that essentially takes the guesswork out of selling online through multiple online marketplaces. Using AI in E-commerce is extremely powerful and may be the difference of succeeding or failing online.

"There are tools out there that allow a merchant to list products onto online marketplaces, but maximizing the results from these marketplaces is what matters most.

"With Marketplace Manager 3.0, artificial intelligence decides where to sell a product, when to sell it and where to spend valuable marketing dollars on listing and featured listing fees. This allows the merchant to concentrate more on sourcing inventory, providing customer service and shipping orders."

Marketplace Manager builds on the understanding that eBay, Amazon.com, Yahoo!, MSN, Excite, and other marketplaces are great places to sell inventory.

In addition, Marketplace Manager assists merchants in using these marketplaces together more effectively including answering questions such as which products should be listed and in which marketplaces should they be listed.

It also determines where it makes the most sense to pay listing fees, at what time and for how long should inventory be listed, as well as on which products valuable marketing dollars should be spent.

The results for merchants using Marketplace Manager include seeing a dramatic increase in sales and exposure. The average Marketplace Manager merchant spends $1 for every $16 returned in sales revenue. Marketplace Manager is a subscription-based service and is available directly from Infopia as well as through strategic partners who offer it either co-branded or private-labeled.

About Infopia Inc

Infopia Inc is a pre-IPO, high-growth Internet company and developer of Marketplace Manager, an intelligent online product sales and exposure engine. Marketplace Manager uses patent-pending technology and Artificial Intelligence to penetrate existing online marketplaces for product exposure, returning transactions and marketplace feedback on a product-specific level.

Infopia's unique service drastically reduces the cost and challenges merchants experience with customer acquisition by creating, strategically placing and managing product listings in a growing network of high-traffic marketplaces such as auctions, classifieds, b2b exchanges, malls and comparison shopping sites where buyers routinely turn to shop.

The net result for merchants is instant, massive exposure resulting in more product sales, increased revenues, lowered customer acquisitions costs and the development of previously untapped marketing and sales channels.

The Infopia system also provides an easy-to-use management interface showcasing extensive, product-specific market response reports to assist merchants in their inventory and pricing decisions. Founded in 1999, Infopia allows merchants to subscribe to Marketplace Manager for a nominal monthly fee. For more information call 801-990-4700 or visit www.infopia.com.

Contact Infopia Inc, Salt Lake City, Travis Kimball, 801-990-4734, tkimball@infopia.com.