Quaero Hires Ferruzza to Head Outsourced CRM Offering

Quaero, a leading provider of Customer Relationship Management (CRM) services, announced that Gene M. Ferruzza, former president and CEO of Yellowbrick Solutions, has joined Quaero as president of the outsourcing CRM arm of Quaero.

Gene brings to Quaero over 18 years of experience in business, marketing, database, advanced statistics, artificial intelligence and software engineering. He developed Yellowbrick's Visitant Experience Manager, a software system that provides real-time, multi-channel campaign management and synchronizes inbound/outbound customer communications. At Quaero, Gene will be responsible for spearheading the development of the company's outsourced CRM offering.

Quaero's outsourcing division provides companies the opportunity to outsource all or part of their CRM programs, avoiding the large infrastructure investments and the technical/organizational challenges. Additionally, organizations can leverage expedited time-to-market advantages while gaining a rapid return on investment.

"Quaero is well on its way to being a leader in sophisticated strategic customer communications," said Ferruzza. "The opportunity to capture a market that has not been tapped by providing a turnkey process to clients is huge. I'm honored to join Quaero and look forward to working on this together."

Prior to founding Yellowbrick, Gene served as senior vice president of KnowledgeBase Marketing (KBM) where he headed the Decision Technologies group (data warehousing, data mining and campaign management). Before joining KBM, Gene led training, project teams and consulting at HNC Software and Neuralware Inc. Ferruzza is also a well-known industry thought leader and is a frequent speaker on issues related to strategic database marketing.

"Gene will play a critical role as we continue to grow the company," remarked Quaero CEO and Founder, Naras Eechambadi. "With Gene at the helm, we look forward to becoming an industry leader in the emerging arena of outsourced CRM services."

About Quaero LLC

Quaero helps companies maximize their customer profitability through its CRM services with development of CRM roadmaps, rapid data mart development, customer analytics and campaign management implementations. Quaero brings its strong CRM expertise coupled with its analytics and customer information technology focus to companies in financial services, retail, e-business, communications and health care to develop long and profitable customer relationships. Clients include, AT&T, Sprint, Sallie Mae, TRACFONE Wireless Inc, Mellon/Dreyfus, Forrester Research, JP Morgan Chase and The Limited. Quaero supports the needs of companies to translate their customer contacts into long-term profitable relationships through its three lines of business: Quaero msi - providing marketing consulting and systems integration; Quaero Answers - offering research and training; and Quaero csp - offering outsourced CRM services. Quaero has offices in New York City, Research Triangle Park, Charlotte, Atlanta and Denver. For more information, call 877-570-2199 or visit the Quaero Website at www.quaero.com.

Contact Quaero, Michelle Whitmore, 877-570-2195, whitmorem@quaero.com.