Accrue's D'Albis Presents at Technology Exchange Week

Accrue Software Inc, a leading provider of e-business analysis solutions for powering Web-based customer interactions, released that Accrue Chief Architect, John D'Albis, spoke at Technology Exchange Week New York (TECHXNY) D'Albis will also present at ACI's Enterprise Data Mining for e-Business conference in Boston.

On June 27, D'Albis participated in a panel discussion at Technology Exchange Week's PC EXPO Forum titled "Quality Data for Real-time Customer Information Profiles." Moderated by Jeff Rubin of Network Computing Magazine, the panel discussion focused on customer profiling data quality issues. Panel participants discussed available tools for enhancing data quality and developed a step-by-step strategy for improving data quality throughout the enterprise so companies can achieve the full benefits of customer profiling.

D'Albis will also present at ACI's Enterprise Data Mining for e-Business conference on "Using Data Mining to Close the eCRM Gap" on July 17, 2001, at 1:30 p.m. The presentation will include an in-depth look at how integration of data mining and eCRM applications can increase profit and customer retention, as well as a discussion of the future use of data mining technologies within analytic applications.

"Successful e-businesses need to understand their customers' needs and be pro-active in the delivery of required products and services," said John D'Albis, chief architect at Accrue Software. "This intimate understanding of customer demand requires the deployment of automated data collection, analysis, and reporting within a scalable analysis platform. Both Technology Exchange Week's PC EXPO and ACI's Enterprise Data Mining for e-Business conference have dedicated sessions to help e-businesses understand, interpret and act upon customer data. I look forward to sharing my knowledge and experience in this area to guide attendees on the technologies that make a successful e-business."

About John D'Albis

John D'Albis has over 20 years of experience in the software industry, with a special focus on EIS, DSS and Internet technologies. In September 2000, D'Albis joined Accrue Software as Chief Architect as a result of Accrue's acquisition of Pilot Software.

Prior to the acquisition, D'Albis was CTO, responsible for Pilot's global development effort with teams in Massachusetts, India, Russia, and the U.K. He also held the positions of vice president of Engineering and Director of Research and Development for Pilot Software. He is well known in the OLAP community for having served as technical chairman for the OLAP Council and being a primary contributor to the OLAP Council's API. Prior to Pilot, D'Albis was a database technology analyst at Computer Corporation of America.

Conference Information

TECHXNY took place at Jacob Javits Center in New York City from June 26-28, 2001. For more information, please visit www.techxny.com. This conference brought together leading IT vendors with influential buyers of business technology solutions in firms ranging in size from major corporations to small and medium-sized businesses. The conference is broken into six sub-conferences including PC Expo, IT Innovation Conference, Solutions Integrators Think Tech, First Look, Finance Exchange and eTV World.

ACI's Enterprise Data Mining for e-Business Conference will be held at Boston's Swissotel from July 17-18, 2001. For more information or to sign up for this event, please visit www.acius.net. This event will benefit executives, directors and managers of Fortune 1000 firms and data-intensive organizations representing multiple industry sectors, especially the retail, financial, insurance, entertainment and healthcare segments. Topics covered include database marketing and administration, data mining/warehousing, competitive intelligence, customer relationship management, marketing research and management and Web marketing and analysis.

About Accrue Software Inc

Accrue Software is a leading provider of enterprise-level e-business analysis solutions that helps companies understand, predict, and respond to online customer behavior. Accrue's solutions enable highly targeted campaigns to improve the profitability of customer interactions across multiple touch points. Accrue has over 600 customers, including industry leaders such as FedEx, Gateway, Dow Jones, Eastman Kodak Company, MTV, Macy's and Deutsche Telekom.

Accrue Software was founded in 1996 and is headquartered in Fremont, Calif., with regional sales offices throughout the U.S. International headquarters are in Cologne, Germany and Singapore. Accrue has strategic partnerships with leading e-business vendors, including Art Technology Group, BEA, BroadVision, DoubleClick, IBM, Oracle, Sun Microsystems and Vignette. Accrue Software can be reached at 888-4ACCRUE or 510-580-4500 and at www.accrue.com.

Contact Ventaja Communications Inc, Aimee Quemuel, 415-751-5014, aimee@ventajacom.com.