Excite Canada Chooses MicroStrategy Platform

MicroStrategy Incorporated, a leading worldwide provider of business intelligence software, announced that Excite Canada, a leader in Canada's broadband, has selected MicroStrategy 7, including MicroStrategy Narrowcast Server, for its business intelligence and email marketing applications. Excite Canada intends to drive Web site loyalty by using MicroStrategy 7 to better understand click-stream interactions with advertiser and partner brands. The resulting insight will lead to more informed marketing and product development practices. Excite Canada will employ MicroStrategy Narrowcast Server to deliver personalized email messages to opt-in registered users of the Excite.ca and Excite for @Home portals.

"Excite Canada chose MicroStrategy 7 for its proven scalability, intuitive Web-based interface and open and flexible platform," said Grant Packard, director of marketing at Excite Canada. "Furthermore, MicroStrategy Narrowcast Server is a critical component of our marketing strategy as it will ensure the timely delivery of personalized and permission-based messaging to our end users and customers."

MicroStrategy 7 will provide the platform for all of Excite Canada's business intelligence initiatives. By using MicroStrategy 7, Excite Canada expects to gain a better understanding of its marketing practices, drive customer loyalty efforts and more effectively direct product development efforts. Excite Canada also plans to work with MicroStrategy consulting on application development and deployment. "We are impressed with MicroStrategy's world-class experts and the company's commitment to its customers' success," added Packard.

"We are pleased to provide Excite Canada with a valuable, intuitive and flexible business intelligence solution," said Sanju K. Bansal, chief operating officer at MicroStrategy Incorporated. "Leading companies like Excite Canada are extending their business intelligence investments by leveraging proactive, personalized information delivery services into their business strategies. We look forward to helping Excite Canada enhance its online interactions and relationships with our platform."

About Excite Canada

Excite Canada, Canada's leader in broadband, is a joint venture of Rogers Media Inc and Excite@Home Inc. Its branded network of highly popular content destinations include the open-Web portal www.excite.ca and the broadband Excite for @Home content experience which is featured exclusively on the industry-leading Rogers, Shaw and Cogeco @Home high-speed Internet services. A demonstration site for non-@Home customers is available at broadband.excite.ca. Excite Canada is fully engaged in realizing the potential of the broadband Internet future by working with its partners to provide useful, interactive and engaging services to Canadian consumers. Excite Canada also offers wireless content and applications at mobile.excite.ca.

About MicroStrategy Incorporated

For 11 years, MicroStrategy has helped corporations transform their operational data into actionable information. Its main product is MicroStrategy 7, the scalable business intelligence platform built specifically for the Internet. Its pure-Web architecture provides the Web reporting, security, performance, and standards that are critical for deployment over the Internet. With proven data and user scalability, MicroStrategy is the only solution capable of analyzing today's growing multi-terabyte data warehouses and distributing information to millions of users via Web, wireless and voice. The open and flexible platform provides the business intelligence foundation for all query, reporting and advanced analytical applications across the enterprise and out to partners and customers in extranet deployments.

MicroStrategy has approximately 1,100 enterprise-class customers, including Lowe's Home Improvement Warehouse, AT&T Wireless Group, First Union Corporation and GlaxoSmithKline. MicroStrategy also has relationships with over 200 systems integrators, application development, and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards. MicroStrategy was founded in 1990. For more information on the company, or to purchase or demo MicroStrategy's software, please visit MicroStrategy's Web site at www.microstrategy.com.

Contact Aaron Radelet of MicroStrategy Incorporated, 703-848-8600, pr_info@microstrategy.com.