Sand Technology Appoints European Marketing Manager

Sand Technology Inc, the providers of high performance, scaleable software solutions for data mining, data marts, data warehousing and analytical CRM, have continued the strategic expansion of their management team with the key appointment of Simon Burckhardt as ICE Marketing Manager, EMEA.

"Traditionally, ICE has been our core sector and one that has seen us secure significant contracts with the major UK mobile operators, ISP's and Information providers," says Duncan Painter, president of European Operations, EMEA. "We now want to strengthen our position within this space both in the UK and Europe. The appointment of Simon puts us in the position to do just that."

Burckhardt joins Sand with a strong pedigree within the ICE sector. He spent seven years with BT in marketing and strategy roles within their UK and International operations. His most recent role was as the Head of Communications and Consultancy within BT Group Strategy and Development.

Burckhardt first came across Sand's Nucleus suite earlier this year. "I was fortunate to see Nucleus in situ, where those working with it were very impressed with its speed and flexibility," says Burckhardt. "After experiencing Nucleus, it was clear to see why Sand has been so successful within this sector."

"This is a great time to be marketing products like Nucleus to the ICE sector. With growth rates in this sector slowing as the market matures, the reduction of churn and maximizing the value of the customer base have become key share price effecting initiatives for the mobile operators and ISPs, thus making CRM vital," continues Burckhardt. "However, with the large volumes of data that occupy most of the major operators in this sector, traditional solutions have always been expensive and inflexible. The Nucleus suite of solutions eradicates such issues and provides performance and flexibility at a much lower total cost of ownership than these traditional solutions."

About Sand Technology

Sand Technology, with headquarters in Montreal, Canada and offices in the United Kingdom, Europe and the United States, provides high performance, scaleable software solutions for data mining, data marts, data warehousing and analytical CRM.

Sand's Nucleus product suite brings revolutionary and patented technology to both IT and business users allowing for highly accurate decision processing against atomic level data at much lower total cost of ownership than traditional solutions.

Supporting all major industries and vertical markets including Retail, Finance, Transportation, Telecommunications, and Manufacturing, Nucleus is successfully installed for corporate initiatives such as CRM, EIS, Supply Chain Analysis, Risk and Investment Management, Enterprise Resource Planning, and E-Business.

Sand Technology has commercial relationships with IBM, Oracle, Compaq Computer Corporation, Microsoft, Brio Technology, and Information Builders. For more information, visit www.sandtechnology.com.

Contact de Jong & Associates, 760-943-9065, sndt@dejong.org, for Sand Technology Inc.