Sand Technology Appoints Travel & Leisure Marketing Manager

Sand Technology Inc, the providers of high performance, scaleable software solutions for data mining, data marts, data warehousing and analytical CRM, has continued the strategic expansion of its management team with the appointment of Nick Silk as Travel & Leisure Marketing Manager, EMEA.

"Travel & Leisure is a very important market sector for Sand," says Duncan Painter, president of European Operations, EMEA. "After recent major contract wins, which include JMC Holidays, we are keen to strengthen our position even further and we see Nick as a very important part of us being able to achieve this."

Silk has a strong pedigree within the sector, which has seen him, until most recently, as an independent CRM consultant. Previous experience includes Loyalty Marketing Director for Forte Hotels, and before that Marketing Director at Harvester Restaurants.

"It is increasingly evident that major companies within the Travel & Leisure sector recognise the need to understand and better manage their customer relationships," says Silk. "While they collect and store enormous volumes of data, usually held in several disparate systems, it provides them with very little market intelligence because they do not have the necessary tools to extrapolate the information in a cost efficient manner.

"It is clear to me that Sand's patented suite of tools eradicates such issues, as not only will it provide an integrated customer database fed from disparate source systems including the Internet, but will also give the business users the analytics engine to rapidly search and interrogate their data."

About Sand Technology

Sand Technology, with headquarters in Montreal, Canada and offices in the United Kingdom, Europe and the United States, provides high performance, scaleable software solutions for data mining, data marts, data warehousing and analytical CRM.

Sand's Nucleus product suite brings revolutionary and patented technology to both IT and business users allowing for highly accurate decision processing against atomic level data at much lower total cost of ownership than traditional solutions.

Supporting all major industries and vertical markets including Retail, Finance, Transportation, Telecommunications, Travel, Leisure and Manufacturing, Nucleus is successfully installed for corporate initiatives such as CRM, EIS, Supply Chain Analysis, Risk and Investment Management, Enterprise Resource Planning, and E-Business.

Sand Technology has commercial relationships with IBM, Oracle, Compaq Computer Corporation, Microsoft, Brio Technology, and Information Builders. For more information, visit www.sandtechnology.com.

Contact de Jong & Associates, 760-943-9065, sndt@dejong.org, for Sand Technology.