SPSS MR/Itracks Reach Worldwide Distribution Agreement

Itracks, a leader in online market research software and services, has reached a global distribution agreement with SPSS MR, the foremost provider of statistical technologies for market research. Under the terms of this agreement Itracks will license their qualitative software to SPSS MR, to use as part of their comprehensive online offering. Joint marketing and sales efforts begin immediately, with a series of Webinars dedicated to providing best practices and case study information to market researchers scheduled in the coming months.

"Our agreement with SPSS MR allows us to focus on what we do best: building an online focus group technology platform that is powerful, scalable and flexible," said Dan Weber, Itracks President and CEO. "SPSS MR's strong relationships within the marketing research community will provide an incredibly effective global sales distribution channel for our qualitative technologies."

Itracks' qualitative products (Online Focus Group and Bulletin Board Focus Group), utilize expert chat-based technologies that give the market researcher the ability to conduct qualitative research over the Internet. While Itracks will continue to market to and service qualitative and quantitative clients on an individual basis, the agreement with SPSS MR means market researchers will now be able to work with Itracks products within an SPSS MR ASP platform. SPSS MR offers world-class hosting and technical support to international users of the software, alleviating the pressures of time zone, training and language found in international markets.

"We are excited about the opportunities presented by Itracks' expert technologies, and are looking forward to making significant and positive change within the marketing research industry," said Joe Marinelli, vice president, SPSS MR ASP. "Our reputation has been built by offering market researchers cutting edge technologies and presenting the most creative alternatives to traditional methodologies."

About SPSS MR

Businesses of all sizes drive their success using SPSS MR software and expertise for data collection, data management and insightful analysis and reporting. With a background in market research and business intelligence, SPSS MR offers an extensive technology suite with unrivalled breadth and depth, proven consulting skills and a truly global service through its international network of offices. For more information, visit www.spss.com.

About Itracks

Founded in 1996, Itracks Inc provides sophisticated online market research tools to many of the world's leading market research companies. In addition to its two online qualitative tools, Online Focus Group and Bulletin Board Focus Group, it provides advanced custom online quantitative survey programming with real-time reporting of results. Last year, Itracks received an honorable mention in the EXPLOR competition, awarded by the A. C. Nielsen Center for Marketing Research, for its survey of perceptions of online research in the market research community. Its first USA office, in Fairfield, Connecticut, opened last year. For more information see www.itracks.com.

Contact Itracks Inc, Saskatoon, Jolene Vanthuyne, 888-525-5026, jvanthuyne@itracks.com or SPSS MR, Dan Coates, 513-552-8774, dcoates@spss.com.