Leading Edge R&D:

TEAM OF EXPERTS DEVELOP NEW TV VIEWER PROFILING

Jovio Inc, a pioneer in software technologies that permissively-profiles and delivers individually targeted television commercials, is working with a team of the finest academic and industry experts in artificial intelligence to design a new technology for the digital cable industry.

This team recently developed a highly complex model to discover specific viewer characteristics, such as gender, age, and income level, as well as psychographic and purchase behavior traits based on viewers' television preferences. Jovio permissively profiles viewers to create unique footprints for highly targeted ad delivery. In exchange, viewers may receive Personal Video Recorders (PVRs) and digital cable services at low or no charge.

"Jovio has assembled this team of industry leaders to create an affordable way for PVRs to reach more homes. This technology will also enable advertisers to reach niche audiences with highly targeted commercials, and cable operators to expand their revenues and offer better services," said Dr. Mordechai Gal-Or, Jovio's Director of Advanced Systems Research at Jovio.

Jovio's team has developed highly complex mathematical and statistical models that can "learn" about viewers' characteristics with a high level of accuracy. This accuracy is based on information from thousands of viewer statistics, and comparisons drawn from many different modeling patterns.

Dr. Gal-Or leads this team of PhD-level professionals. Each team member is a recognized authority in his or her field. Together they provide Jovio with advanced skills in mathematics, statistics, data mining, artificial intelligence, decision support, and information systems implementation. Dr. Gal-Or received his PhD in Artificial Intelligence from the University of Pittsburgh, and brings over 20 years of software development experience to his position.

Other team members include Dr. Werner Koepf, Director of Engineering at MAYA Viz Ltd, an innovative Pittsburgh-based software development and design company focussing on knowledge management solutions; Dr Paul Munro, a faculty member at the University of Pittsburgh's School of Information Sciences; Dr. Jerrold May, a Professor of Decision Sciences and Artificial Intelligence at University of Pittsburgh's Katz Graduate School of Business, and Dr. William Spangler, a faculty member at Duquesne University's A.J. Palumbo School of Business Administration and the J.F. Donohue Graduate School of Business.

About Jovio Inc

Jovio Inc is a market driven technology company whose software enables cable and satellite TV operators to deliver highly targeted commercial advertisements to viewers. Using passive and permissive viewer profiling, Jovio captures demographic, psychographic and behavioral data based on the viewer's "on-demand" TV entertainment as well as live television tuning requests.

The resulting viewer profile enables the cable and satellite TV operator to deliver individually targeted TV commercials, maximizing return on investment for their advertisers. Visit www.jovio.com for more information.

Contact Jovio Inc, Richard Roberts, 412-765-1000 x300, richard_roberts@jovio.com.