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Visual Insights Launches eBusiness Solutions in Asia

Visual Insights, the eBusiness Performance Company, recently launched its eBusiness Performance Management (eBPM) and Web analytics solutions in Japan. Zuken NetWave Inc, a Japanese e-site solutions company, will be one of the first companies to sell and distribute Visual Insights software solutions in the Japanese market.

Visual Insights is rapidly moving into new markets globally such as Asia to satisfy an unmet need in these markets for Web and marketing analytics solutions. In the Asian market, Visual Insights will be selling and distributing its eBizinsights family of software solutions, which includes: eBizinsights XL for high performance, multiple Web server environments, eBizinsights CS for Microsoft Commerce Server 2000, and eBizinsights 2.0 for single Web server environments.

"With the slowing economy, executives globally are feeling the mounting pressure to justify their marketing and advertising expenditures, measure Web site effectiveness and gain greater returns from their customer-focused initiatives," commented Michael Tatelman, Chief Marketing Officer for Visual Insights. "Our eBizinsights product family delivers a reliable, cost effective and user-friendly eBusiness Performance Management solution, allowing these executives the ability to analysis and communicate the effectiveness and ROI of their eBusiness programs. This results in quicker, better- informed business decisions."

Powered by Visual Insights' patented Visual Discovery and realTime3D technologies, the eBizinsights family of products is the next generation of eBusiness Performance Management software for eCommerce, Information, and Exchange or Community Web sites. Each one is a complete "out of the box" application designed to enable business and financial executives, marketing and sales personnel, IT professionals and webmasters to quickly and easily discover, analyze and communicate eBusiness performance results.

Advantages of using eBizinsights

When important business is conducted through a company's Website, that site merits optimization:

1. Traditional level of accountability are mandatory. It's not enough to report hits and clicks when looking to justify additional eBusiness investment.
2. Customer-centric knowledge is core to eBusiness strategy, planning and execution.
3. Marketing and promotional effectiveness is the next critical eBusiness performance measure, as it commands a dominant share of operating expenses.
4. Speed and immediacy of response drive profits and customer satisfaction.
5. Traditional business performance measurement approaches no longer apply.

Successful eBusiness must deploy next-generation eBusiness performance management solutions to thrive. Product Lineup Visual Insights' eBizinsights product family includes:

Visual Insights eBizinsights XL, a flexible, scalable solution designed to optimize Microsoft's .NET Server technology in large commerce, information, and exchange or community Web sites. The software offers enhanced data management capabilities, superior performance, and revolutionary path analysis that facilitates site design, merchandising and customization features. eBizinsights XL's Business Extension Module enables flexible integration for off line data sources.

Visual Insights eBizinsights CS, designed to add rich eBusiness analysis capabilities for sites running on Microsoft Commerce Server 2000. This powerful application provides a unified view of customer and site activity, as well as integrated product performance and transaction analysis. eBizLive enables real-time site monitoring and instant performance analysis of marketing campaigns and promotions. The result is a closed-loop analysis for improved promotional effectiveness, higher revenues and enhanced customer satisfaction.

Visual Insights eBizinsights 2.0 designed for single Web server environments, runs on all popular web platforms, and offers a complete Web log analysis and reporting solution at a low entry price. Microsoft SQL Server 2000 is at the heart of eBizinsights architecture, allowing businesses to store data for repeated analysis over sustained periods of time.

About Visual Insights

Visual Insights is the eBusiness Performance Company. Our mission is to help companies create and sustain winning eBusiness strategies. Visual Insights was formed in 1997 to leverage 10 years of Lucent Technologies Bell Laboratories' extensive R&D efforts in data visualization technology. As the world's largest data visualization software company, premier technology companies, including Microsoft, IBM, Cognos and i2 Technologies, integrate our patented solutions to enhance their product offerings.

For more information about the eBizinsights family of products and a copy of the Hurwitz Group white paper, "The Next Generation of eBusiness Performance Management," visit Visual Insights' Website at: www.visualinsights.com.

Contact Visual Insights, Sharon Hamilton, 630-753-8614, sharon.hamilton@visualinsights.com.