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BORN Provides Comprehensive Reporting and Analytics

BORN, a leading e-Business and technology solutions consulting firm, announced that is has formed a partnership with Cognos, a leading provider of business intelligence solutions. Under this agreement, BORN will be a systems integrator of Cognos software. The combined BORN and Cognos business intelligence offering will enable clients to rapidly deploy reporting and analytical solutions which will provide them with the ability to make better business decisions faster.

"BORN understands the needs of its clients in today's hyper-competitive marketplace," said Ted Jandl, area vice president of North American partner channel sales. "Through our new partnership, BORN can provide its clients with a business intelligence platform that provides true end-to-end coverage for everyone who needs vital information, from managers and customers to business partners and vendors."

According to Glenn Vander Galien, BORN's knowledge management solutions leader, business intelligence technology helps companies handle the pressures of increasing competition, customer-centric markets and economic uncertainty. "In the face of today's challenging marketplace, our clients need business intelligence solutions like those from Cognos so they can thoroughly analyze the performance of their business and make informed decisions on how to improve. Raw data, which is 'locked up' in ERP and e-commerce systems, must be transformed into information. This information needs to be rapidly disseminated to decision makers over the Web in a secure manner."

About BORN

BORN, www.born.com, is one of the most successful consulting firms today, offering a broad portfolio of e-Business and technology solutions from its offices nationwide. BORN has extensive experience in large business intelligence projects, providing clients such as Cargill, Wells Fargo and Carlson Companies with industry-leading solutions that drive business results. BORN is differentiated by its tradition of unsurpassed technology expertise; its strong track record of delivery; and its experienced, enthusiastic people. BORN's leadership in customer and employee satisfaction has been recognized nationwide. FORTUNE magazine ranked BORN No. 12 on its 2001 list of the "100 Best Companies to Work For" in America and the company has consistently been ranked on the Inc 500 list of the nation's fastest-growing private companies.

About COGNOS

Cognos is a leading provider of enterprise business intelligence solutions that optimize the performance of the world's largest and most successful organizations. Cognos consistently adds immediate context to business-driving information, aligning decisions and making enterprises more agile. Founded in 1969, Cognos serves more than 17,000 customers in 120 countries. For more information, visit www.cognos.com.

Contact Scott Hvidsten of BORN, 952-258-7681.