Applications:Alterian Expands Globally with Headquarters in ChicagoAlterian Inc, a provider of high-performance comparative data processing technology, expands operations in North America with headquarters located in downtown Chicago and a satellite office in Boston. Alterian's technology enables rapid application development of comparative data processing solutions and currently powers a wide range of applications including, customer intelligence, consumer dynamics, data mining, fraud detection and network traffic analysis solutions. Alterian's development environment also makes it possible for companies to seamlessly integrate this new form of data processing into their existing operational systems and business workflow process. "With strong growth in Europe and continued interest from partners and companies in North America, we worked quickly to establish a North American operation capable of meeting customer and partner demand," said Kirk Fallbacher, vice president, marketing, Alterian. "Since opening our doors in downtown Chicago, Alterian has established partnerships with Brann Data, Newark Electronics and ISSI. We are aggressively developing additional strategic partnerships with companies to help them better serve their customers." Alterian's North American Headquarters is located on 1 N. LaSalle in Chicago and includes a fully operational Customer Center, training facilities and development lab. The North American Headquarters includes more than 40 employees in sales, marketing, operations and development. The Alterian executive team in North America is led by David Eldridge, CEO; Joe Fuller, CFO; Mike Roy, vice president, sales; Kirk Fallbacher, vice president, marketing; and Al Ramp, vice president, professional services. Brann Data, the strategic data services branch of Brann Worldwide, the largest direct marketing organization in the world, recently partnered with Alterian to create a Web-based solution for its customers. Ken Shearer, executive vice president of Brann Data, said, "We were pleased when we learned that Alterian is now established in North America, allowing us to form a closer strategic partnership. With Alterian, Brann Data can quickly and accurately address the market needs of our customers by using Alterian's technology as our platform of choice for future solutions." About AlterianAlterian is a global software developer that markets High-Performance Comparative Data Processing Technology. Alterian's Platform enables rapid application development of comparative data processing solutions and currently powers a wide range of applications, including Customer Intelligence, Consumer Dynamics, Data Mining, Fraud Detection and Network Traffic Analysis Solutions. Alterian's development environment also makes it possible for companies to seamlessly integrate this new form of data processing into their existing operational systems and business workflow process. Since 1997, Alterian has focused on building technology to address the needs of companies within markets that require quick decision making capabilities based upon iterative analysis of vast amounts of detail-level data. Alterian's worldwide partner network builds, implements and customizes solutions for many different markets. Alterian's partner network is growing rapidly and includes several key partners, such as Accurate Business Solutions, Carlson Marketing Group, Claritas, Experian, CMG plc, Dimension Data, GB Information Management, Marketing Databasics, MarkIT Information Services, Microgen Kaisha, Occam, Prophit Share and Vertex. Alterian's international headquarters is located in Bristol in the UK, and its North American headquarters is based in Chicago in the USA. Alterian's float, or initial public offering, was on the techMARK Index of the London Stock Exchange in July 2000. Contact Zenobia Mertel, Edelman PR Worldwide, 312-240-2841, zenobia.mertel@edelman.com. |