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Carrier Corporation's Online Sales Soar w/WebMiner

Carrier Corporation has substantially increased sales of air conditioning units at its online store -- www.roomair.com -- by implementing WebMiner's data mining and personalization service offering, including delivery of offers in real-time via the WebMiner ASP. Just one month after implementing the solution, Carrier has improved its visitor-to-sale conversion rate by almost nine times and increased its revenue per visitor from $1.94 to $37.98. In addition, 25 percent of roomair.com visitors who click on one of the targeted offers served by the WebMiner ASP buy an air conditioner.

Carrier, one of the world's largest manufacturers of air conditioning, heating and refrigeration equipment for commercial, residential and transportation applications, turned to WebMiner when seeking a quick, affordable way to increase online sales. The WebMiner-Carrier partnership began with a comprehensive data mining consulting project, led by WebMiner CEO and founder Jesus Mena. WebMiner conducted a comprehensive analysis of Carrier's data situation, recommended a database strategy and cleansed and mined the data, ultimately generating insights and predictive models which were used to guide both Carrier's offline and online marketing programs.

This consulting project was followed by the installation of the WebMiner ASP platform which utilizes the models to predict which offers are most likely to resonate with Web visitors and then serve those offers in real-time. Essentially, this allowed Carrier to outsource all of the normal functions of an eCRM solution at a fraction of the cost and obtain immediate ROI with only the pain-free addition of a few lines of code on their servers. There is no software to buy and maintain, no training required and no delays.

"The WebMiner solution was delivering results in just weeks," said Paul Berman, manager of global B2C and e-business intelligence for Carrier. "Once the initial installation was complete, it took us less than one hour to close a sale from one of the customized offers generated. By partnering with WebMiner, we quickly obtain customer insights and optimize creative offers that consistently and dramatically boost our online sales. WebMiner is the solution of choice for any e-businesses that want to rapidly increase sales and profits."

To generate targeted offers, WebMiner analyzed Carrier's online customer database and then appended offline consumer lifestyle information, demographics and real estate data to develop a rich profile. Using these enhanced customer profiles, WebMiner was then able to create accurate predictive models via machine learning algorithms. These models were then used by the WebMiner ASP platform to serve customized offers in real-time.

Now, with the WebMiner solution in place, visitors are prompted to provide their ZIP code in exchange for a customized discount. Using a rules-based model, WebMiner then determines which kind of air conditioner specific visitors have a high propensity to buy. For instance, visitors from college campuses are offered portable units, while urban couples are offered window units. Visitors instantly receive special offers via banner ads, pop-up windows or dynamic Web pages.

"We are now able to turn data, which some months ago was sitting idly in a variety of databases, into revenue" Berman said. "Through the implementation of WebMiner's personalization service, we are increasing our conversion-rate and turning surfers into satisfied customers. Carrier is now capable of making the right offer to the right visitor in less than 20 milliseconds. Since the average online shopper stays on a home page for only a few seconds, this is a critical capability."

About WebMiner

WebMiner provides data mining consulting and personalization services via an ASP model to deliver real-time content and customized product recommendations enabling e-businesses to dramatically increase online sales. The WebMiner solution results in immediate ROI, with no software to purchase, install or maintain and no additional IT staffing requirements. WebMiner is based in New York with offices in Alameda, Calif. Founded in 1999, WebMiner is privately funded. For more information about WebMiner, visit www.webminer.com, email info@webminer.com or call 212-813-6762.

Contact Mary Anne Moloney, WebMiner Inc, 212-813-6762, maryanne@webminer.com.