Leading Edge R&D:

INFORMATION IMPACT INTL'S 9TH INFORMATION QUALITY CONFERENCE

The world's foremost authorities on information quality will gather in Baltimore, Maryland September 30 - October 4, 2001 for Information Quality Conference 2001, the industry's leading information quality conference which will be held at the Baltimore Marriott Waterfront Hotel in Baltimore, Maryland. The conference is organized by Information Impact International Inc, a leading information management and information quality improvement organization. The conference, with its theme "Cutting the HIGH Cost of low Quality Data," helps organizations in a belt-tightening economy learn how to reduce the costs of scrap and rework caused by poor quality information.

Information Quality Conference 2001 highlights include keynote presentations from two of the world's leading authorities on information quality practices:

"Data Quality is Not the Goal -- The Goal is Wisdom: Lessons (That Should Be) Learned from IT Failures" by Larry P. English, founder of Information Impact International, an internationally recognized speaker, teacher, consultant, and author in information and knowledge management and information quality improvement. Mr. English's methodology for information quality improvement -- Total Quality data Management (TQdM)-has been implemented in several organizations worldwide. English's book, "Improving Data Warehouse and Business Information Quality," has been widely acclaimed by quality consultants and practitioners alike and has been translated into Japanese. Featured in Quality Progress January 2000 issue as one of "21 Voices for the 21st Century," Mr. English, has provided consulting and education in nearly 30 countries on five continents.

"Data Issues Facing the Typical Enterprise" by Dr. Tom Redman, founder and president of Navesink Consulting Group, which helps organizations improve their data and information, thereby improving decision-making, increasing customer satisfaction and lowering cost. Dr. Redman, who established the AT&T Bell Laboratories Data Quality Lab in 1987, and led it until 1995, was among the first to recognize the need for high-quality data. He created the Applied Research Program that produced many of today's methods for improving data quality. Redman has authored three books, "Data Quality: The Field Guide," "Data Quality for the Information Age," and "Data Quality: Management and Technology."

"If we are to prevent the failure of future critical information initiatives, we need to examine the root causes of failures and apply process improvement techniques," English said. "The Information Quality Conference helps attendees learn how to apply quality management and control principles to information through case studies by organizations that have successfully implemented IQ processes as well as guidance from the leading experts in information quality management."

Real World Success Stories

The Information Quality Conference also includes real world success stories, including companies where data quality is one of the core business processes, and companies that apply Six Sigma quality principles to information: US Environmental Protection Agency, Reuters, T. Rowe Price, Aera Energy, Motorola and the US Department of Transportation, and more.

• Montana Department of Corrections "Taking the First Steps in Information Quality: Then What?" by Lou Walters and Brett Van Voast.
• Motorola "Metrics: A Key Success Factor for IQ" by Donald Carlson.
• Reuters Information Ltd "Maturing and Enhancing Your Quality Program" by Rui Carvalho and Julio Serrano.
• Aera Energy "Incorporating Data Quality in the Data Warehouse Development Process" by Lwanga Yonke, Certified Quality Engineer.
• US Bureau of Census "Statistical Administrative Records: Successes and Challenges" by Dr. Dean Judson.
• T. Rowe Price Associates "Information Stewardship" by Loretta Smith.
• US Environmental Protection Agency "Ensuring the Quality of a Public Resource: Information Quality in the US EPA" by Jeffrey Worthington and Evangeline Tsibris Cummings.

"The EPA's historical quality system has focused on ensuring the quality of environmental measurements performed by or for the agency and its stakeholders," said Jeffrey Worthington, director of quality for the US Environmental Protection Agency's new Office of Environmental Information. "The Information Quality Conference represents an excellent opportunity to network with other organizations wrestling with their information quality initiatives as well as hear from the thought leaders of the IQ revolution."

Registration Information

For further information and to register for Information Quality Conference 2001, please visit www.infoimpact.com/conf.html or call 615-837-1211. Registrants receive two complimentary white papers by Larry English: "Seven Deadly Misconceptions about Information Quality;" and "Ten Mistakes to Avoid to Achieve Information Quality in the Data Warehouse."

About Information Impact International

Information Impact International Inc is an information management and information quality improvement organization founded by Larry P. English, an internationally recognized speaker, educator, author and consultant. Headquartered in Brentwood, Tennessee, Information Impact International provides consulting and education in information stewardship, strategic information visioning, information technology evaluation, information resource management, data modeling and facilitation, and value-centric application development methods. For more information, visit the company's Web site at www.infoimpact.com.

Contact Information Impact International Inc, 871 Nialta Lane, Suite 100, Brentwood, Tenn., 37027, 615-837-1211.