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Sagent Announces Second Wave of DW Seminar Series

Sagent, a leading provider of Business Intelligence solutions, announced that the company is sponsoring a free 15-city, cross-country seminar series entitled: "Building the eCRM Data Warehouse: Open Strategies for Customer Intelligence." Early response to this event has been tremendous, already on pace to surpass the more than 500 registered attendees for the previous data warehousing seminar series held this past June.

As part of its second series, Sagent will present how to help companies integrate multiple channels and disparate sources of customer data to create a single, comprehensive view of a customer. Additionally, attendees will learn how to dramatically increase the accuracy of customer information to optimize marketing, sales and service; combine third-party data with internal customer information to analyze, segment and target prospects and customers; visually forecast customer profitability and seasonal buying behaviors; and easily distribute customer intelligence to key front-office applications and enterprise marketing automation solutions. Finally, attendees will learn how to develop a powerful customer data strategy that is open, scalable and connected to eCRM applications through Web services and widely adopted Internet standards.

"A comprehensive data warehouse solution is the key to competitive advantage, especially during these belt-tightening times," said Bob Flynn, senior vice president, marketing & strategy, Sagent. "This second seminar series will provide those that were not able to attend the first series the building blocks to help their companies through the convergence of data warehousing and customer data integration solutions that create an accurate, complete and comprehensive view of the customer."

The first morning seminar takes place August 23, 2001, in Milwaukee, Wis. Subsequent dates and locations are: September 6 in Pittsburgh and Salt Lake City, Utah; September 11 in Atlanta, Berkeley Heights, N.J., Grand Rapids, Mich., and Los Angeles; September 12 in Philadelphia; September 13 in Ft. Lauderdale, Fla., Boise, Idaho, Hartford, Conn., and Chicago; September 18 in Dallas and Providence, R.I.; and September 26 in New York City. All seminar presentations start at 9 a.m. local time and conclude with a Q&A session at 11 a.m. Registration begins at 8:30 a.m. local time.

The agenda is as follows (all times local):

8:30 a.m. -- Registration

9:00 a.m. -- Welcome and Introductory Remarks

9:15 a.m. -- The Practical Application of the eCRM Data Warehouse

9:45 a.m. -- Using eCRM to Leverage Existing Customer Relationships

• Capturing and Cleansing Customer Information
• Enhancing Customer Knowledge with Third-Party Data
• Automating Targeting
• Up-selling and Cross-selling

11:00 a.m. -- Questions and Answers

There will be a 20-minute break during the presentation.

How to Register and Participate

To register for "Building the eCRM Data Warehouse: Open Strategies for Customer Intelligence," refer via the Web to: www.sagent.com/seminars, or call 800-782-7988 and dial "1." Space is limited.

About Sagent

Sagent's suite of Business Intelligence solutions enables companies to measurably impact their business by implementing highly successful customer relationship and financial management initiatives. Through Sagent's powerful enabling technologies, organizations can easily and rapidly turn company data into relevant information that can be used for effective decision-making, analysis and reporting. Information can be extracted from multiple sources (internal and external), optimized for decision support and delivered in a customized format for Web-based or client applications. Even the most complex analytic application can be developed in weeks, not months.

More than 1,500 companies have selected Sagent software to enhance customer retention, cross-sell/up-sell, improve customer service, increase efficiencies of marketing campaigns, streamline business operations, analyze financials, and reduce costs. Customers include AT&T, BP Amoco, Boeing Employees Credit Union, Bristol Meyers, British Telecom, California State Automobile Association, Citibank, GPU Energy, Hughes Aircraft Employees Federal Credit Union, Johnson & Johnson (UK), Kemper National Insurance, Provident Central Credit Union, Safeway and Siemens. Sagent retains strategic relationships with partners such as Advent Software, Commerce One, Compaq, EDS, IBM, Microsoft, NEC, SAS and Sun Microsystems. Sagent is headquartered in Mountain View, California, and can be reached at www.sagent.com.

Contact Sagent, Mountain View, Lisa Bergamo, 650-815-3351, lbergamo@sagent.com.