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DIGITAL IMPACT/COREMETRICS TO OFFER COMPREHENSIVE ANALYTICS

Digital Impact Inc, a premier provider of online direct marketing solutions for enterprises, and Coremetrics, a leading provider of data-driven business intelligence solutions, announced a partnership that offers companies a complete, end-to-end solution to drive revenue by enhancing online direct marketing campaigns fueled with the most accurate, comprehensive knowledge of online customer behavior. Under the terms of the agreement, Digital Impact and Coremetrics will join forces to integrate, market and sell their complementary services to enable businesses to execute highly targeted, measurable direct marketing campaigns that influence prospect behavior and deepen customer relationships.

Digital Impact's technology platform, Impact, facilitates every aspect of online direct marketing within a single, integrated environment including data management, marketing campaign analytics, campaign management and message delivery. Under the terms of the agreement, Digital Impact will extend the capabilities of the Impact technology platform by integrating it with Coremetrics' Core Data Platform and eLuminate Commerce Web analytics service. Coremetrics' Core Data Platform is a data warehouse of comprehensive and accurate online customer behavior for analysis using eLuminate Commerce, custom reporting by Coremetrics, and integration with third-party applications, such as the Impact technology platform from Digital Impact.

"Companies with superior, actionable data about their online visitors can systematically formulate highly tailored promotions for their most valuable prospects and customers," said Scott Kauffman, president and CEO of Coremetrics. "This alliance offers tremendous value to our joint clients because Coremetrics gathers and provides comprehensive data on all aspects of customer online behavior, and now Digital Impact will leverage that data to further enhance the quality of online direct marketing campaigns."

"A deep understanding of all aspects of customer behavior is invaluable to marketers looking to consistently improve the quality of their online direct marketing campaigns," said Gerardo Capiel, chief technology officer of Digital Impact. "We are excited about partnering with Coremetrics to further enhance our direct marketing campaign analytics capabilities, by including data gathered from online activities beyond email marketing and offering our customers an even more robust solution."

About Coremetrics

Founded in May 1999, Coremetrics is a provider of data-driven business intelligence solutions that enable companies to improve interactions with their customers based on a complete understanding of online behavior. Coremetrics' data capture, storage and decision-support services provide a complete model of customer interaction online that is extensible for enterprise-wide use with third party customer relationship management and data mining applications. Coremetrics' customers include The Columbia House Company, Hanover Direct, Sundance Catalog Company, Walmart.com and Wilsons Leather. Coremetrics is headquartered in San Francisco, California, with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

About Digital Impact

Digital Impact is the premier provider of online direct marketing solutions for enterprises, including market leaders such as Citibank, Dell Computer Corporation, MasterCard, and Hewlett-Packard. Digital Impact's solutions -- Strategy, Customer Acquisition and Customer Marketing -- enable corporations to create and deliver highly successful email marketing programs that drive revenue, influence behavior and deepen customer relationships. Digital Impact solutions provide deep customer insight and powerful execution through a combination of hosted Web applications, messaging technology infrastructure and professional services.

Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Digital Impact was founded in October 1997 and currently has more than 300 employees in its Silicon Valley, Santa Monica, Dallas, Chicago, New York and London offices.