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Informatica Delivers CRM Sales Analysis in 60 Days

Informatica Corporation, a leading provider of enterprise analytic software, announced a limited-time offer aimed at delivering a comprehensive, production-ready sales and revenue analysis solution to customers in just 60 days. The "CRM Sales Analysis in 60 Days" promotion is designed to help companies quickly and accurately measure demand and predict revenue across the enterprise by leveraging the powerful sales performance analysis module of the Informatica eCRM application.

The Informatica CRM Sales Analysis in 60 Days promotion is a bundled offering combining Informatica eCRM with Informatica professional services to implement sales analysis capabilities with SAP R/3 or Oracle Applications in 60 days. Through the bookings, billings, and backlog (BBB) capabilities of the Sales Performance Analysis module included within the Informatica eCRM application, this promotion is designed to address the current business environment, which requires that companies measure demand and revenue accurately to avoid incurring large inventory write offs.

"Real-time analysis of sales activities -- and how they affect bookings, billings, and backlog -- can give companies the visibility they need to prevent revenue shortfalls in today's tough economic times," said Sanjay Poonen, vice president and general manager for Informatica Applications. "Informatica eCRM delivers the packaged analytics required to manage demand, revenue, sales orders, sales forecasts, and order fulfillment in a complex corporate environment."

Timely insight into bookings, billings, and backlog status is fundamental to effective revenue management. A consistent view of bookings, sales orders and scheduled product deliveries makes it possible to measure product demand and predict future revenue with greater accuracy. Insight into billing status delivers a clearer picture of current revenue. Straightforward reports on current backlog -- the gap between bookings and billings -- are essential to strategic decision-making. These critical parameters, coupled with real-time sales forecast data in a management dashboard, are invaluable in helping sales, finance, manufacturing, and other departments achieve their revenue goals.

"Getting the sales analysis capabilities of our eCRM module up and running in just 60 days, a fraction of the time it would take to create and maintain a custom financial analysis solution, can give companies a huge competitive advantage," said Poonen. "The implementation can result in quick ROI, particularly in the manufacturing sector."

More information on the Informatica CRM Sales Analysis in 60 Days promotion is available at www.informatica.com/bbb or by calling 800-970-1179. Specific terms and restrictions related to the promotion are listed on the Web site.

About Informatica

Informatica provides enterprise analytic software that enables decision makers to transform business insight into competitive advantage. Informatica provides the industry's only integrated set of analytic products, including a powerful data integration platform, a suite of cross value chain analytic applications, and real-time delivery of personalized analytics via web, wireless and voice. More than 1,300 customers, including 60 percent of the Fortune 100, rely on Informatica software to integrate, analyze and deliver critical information to managers, executives and other decision-makers to optimize business performance. The company's list of global customers includes 3Com, AMD, American Airlines, BMW, Borders Group, Chevron, Cisco, CNET, Deutsche Bank, eBay, General Electric, Hewlett-Packard, MetLife, Motorola, Philips, Polo Ralph Lauren, Sprint and UBS. For more information, call 800-970-1179, or visit the Informatica Web site at www.informatica.com.

Contact Samantha Moore, Informatica Corporation, 650-687-6361, smoore@informatica.com.