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Information Resources Inc and Kenosia Team-up

Information Resources Inc and the Kenosia product group of Bristol Technology Inc, announced that IRI has become a certified provider of data management and integration services for the full line of Kenosia's retail data analysis software products.

"Customers will now benefit from the unparalleled understanding of their market through the combined strength of IRI's information and analytical prowess coupled with Kenosia's award-winning software solutions," says Joe Durrett, Chairmain and CEO, IRI. "Our alliance with Kenosia represents a significant expansion of IRI's ability to improve the reach and impact of our information and services. We are committed to business relationships that bring best of class technology to our clients. DataAlchemy is 'CPGNetwork.com friendly' and our client service teams will fully integrate it in our solution offerings to clients."

This initiative will create a collaborative environment with Kenosia in which IRI can utilize Kenosia resources, including education, technical and marketing support, to promote a totally integrated solution to customers. IRI can employ the open architecture of Kenosia software to connect to disparate data sources from or distribute analytical results through the specific information systems in place at key customers.

"IRI's integration of data and services with Kenosia promises to provide a much more efficient view of our product performance in the marketplace," says Louis Hullett, Director of Category Management at The Earthgrains Company. "The efficiency will allow us to respond more quickly to consumers and the trade to increase sales and ROI."

"IRI's services bring together a critical source of syndicated point-of-sale and consumer behavior data with our award-winning DataAlchemy software to provide customers a seamless and efficient solution to increased ROI in retail data analysis," says Kevin Blackwell, President and General Manager of Kenosia Solutions for Bristol Technology. "Their industry-renowned analysts will bring retail data to life with our software to improve sales, marketing, and supply chain initiatives."

Kenosia's products include DataAlchemy, the industry's leading Category Management analysis software used by over fifty CPG clients including Danone Waters of North America (Evian), Advantage Sales & Marketing, Earthgrains, and H.J. Heinz. IRI's portfolio of products and services include InfoScan store tracking, analytics and consumer insights, retail execution, Internet marketing, and CPGNetwork.com, bringing valuable consumer and market intelligence to CPG professionals.

About Information Resources Inc

Information Resources Inc is a leading provider of UPC, scanner-based business solutions to the consumer packaged goods (CPG) industry, offering services in the U.S., Europe and other international markets. The Company supplies CPG manufacturers, retailers and brokers with information and analysis critical to their sales, marketing and supply chain operations. IRI provides services designed to deliver value through an enhanced understanding of the consumer to a majority of the Fortune 500 companies in the CPG industries.

About Kenosia

The Kenosia product group of Bristol Technology offers leading enterprise software solutions to retail product manufacturers, retailers, and brokers. Kenosia's solutions include DataAlchemy -- the industry standard for category management that drives the top line by multiplying the return on information investment. For additional information about Kenosia, visit the Kenosia home page at www.kenosia.com.

About Bristol Technology Inc

Bristol Technology is a leading developer of software solutions that empower corporations to capture, analyze, and profit from critical information. Bristol is headquartered in Danbury, CT and has offices in Amersfoort, The Netherlands and Bangalore, India. For additional information about Bristol Technology, visit Bristol's homepage at www.bristol.com.

Contact Marybeth McGuire, Bristol Technology Inc, 203-730-8800, Marybeth_McGuire@bristol.com.

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