Financial Watch:Berlex Laboratories Standardizes on Siebel eBusiness AppsSiebel Systems Inc, a leading provider of eBusiness applications software, announced that Berlex Laboratories Inc, a U.S. affiliate of Schering AG, Germany, a research-based specialty pharmaceutical company, will standardize its U.S. sales teams on Siebel eBusiness Applications. Siebel ePharma, a version of Siebel eBusiness Applications designed specifically for the pharmaceutical industry, will provide Berlex with a comprehensive customer information management system, enabling them to identify, retain and grow key customer relationships and increase overall customer satisfaction. Berlex markets preventive, diagnostic, and therapeutic treatments in female healthcare, neurology, cancer, heart disease and dermatology. Siebel ePharma will enable Berlex to create a single repository for customer interactions across multiple locations and communication channels. Berlex will use Siebel ePharma to streamline sales reporting, analysis and forecasting activities. Siebel ePharma will also allow Berlex sales representatives to initiate and access customer histories from the field without delays due to remote location or paper-based systems. Using this up-to-date information, sales teams will be able to create accurate customer profiles for better-targeted campaigns. Siebel ePharma Analytics, a pre-built data warehouse for the pharmaceutical industry, will provide sales and marketing teams with the ability to measure and evaluate business performance across customers, products, sales and marketing. As a result, Siebel ePharma will enhance Berlex' forecasting capabilities and yield greater insight into sales and marketing effectiveness. "Our ability to analyze customer information and quickly deploy our sales resources is key to remaining a leader in this industry. We found Siebel Systems' solution to potentially offer the most robust and expandable platform currently available among pharmaceutical industry technology providers," said Jeanne Lachs, director, Sales Operations. "After a thorough business evaluation of the platforms on the market today, we confirmed that we require much more than traditional sales force automation software and Siebel ePharma was the best solution to support Berlex' diverse needs of account-based selling and robust analytical requirements." About Siebel SystemsSiebel Systems Inc is a leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness applications software enabling multichannel sales, marketing and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail and dealer networks. Siebel Systems' sales and service facilities are located in more than 37 countries. For more information, please visit Siebel Systems' Web site at www.Siebel.com. Contact Siebel Systems Inc, San Mateo, Tracy Clifton, 650-477-4675, tclifton@siebel.com. USGS Selects Informatica Data Integration PlatformInformatica Corporation, a leading provider of enterprise analytic software, announced that the U.S. Geological Survey (USGS), the nation's earth and natural sciences agency, has chosen the Informatica data integration platform to extract and integrate critical data for analysis from its water-resources programs. The platform will enhance the federal agency's ability to make fast and consistent decisions, helping transform it into a performance-based, results-oriented, customer-centric organization. Sought out by thousands of partners and customers for its natural science expertise and its vast earth and biological data holdings, the USGS provides information to help understand how to resolve complex natural resource problems across the nation and around the world. The Informatica data integration platform enables the USGS to gather information from a wide array of complicated back-end systems, extract relevant data components, and then transform this information into a common format. This information is then prepared for data warehousing applications to enable clear-sighted, cross-functional analysis. "Our team routinely accesses data from a wide cross section of providers. In many cases, they store their information in disparate systems with unique formats and reference systems," said Harry House, leader of the USGS Database Application Team in the Survey's Wisconsin Water Resources office. "These systems often need to be resolved into a new common format in accordance with user requirements, which often involves complex transformations that need to be documented and stored for later reuse. We determined that Informatica offered the most robust data integration software available to support our needs." "Informatica is dedicated to delivering solutions that meet federal agencies' requirements to report consistent metrics year over year," said Diaz Nesamoney, president and COO of Informatica Corporation. "Informatica data integration software will help the USGS to increase internal operating efficiencies and, most importantly, meet the needs of its customers in a more timely fashion." Created by an act of Congress in 1879, the USGS has evolved over the ensuing 120 years, matching its talent and knowledge to the progress of science and technology. Today, the USGS stands as the sole science agency for the Department of the Interior. To date, there are 10,000 scientists, technicians, and support staff of the USGS located in nearly 400 offices in every state and in several foreign countries. About Informatica Corporation Informatica provides enterprise analytic software that enables decision-makers to transform business insight into competitive advantage. Informatica provides the industry's only integrated set of analytic products including a powerful data integration platform, a suite of cross-value chain analytic applications, and soon real-time delivery of personalized analytics via Web, wireless and voice. More than 1,300 customers, including 60 percent of the Fortune 100, rely on Informatica software to integrate, analyze and deliver critical information to managers, executives and other decision-makers to optimize business performance. The company's list of global customers includes 3Com, AMD, American Airlines, BMW, Borders Group, Chevron, Cisco, CNET, the Department of Justice, Deutsche Bank, eBay, General Electric, Hewlett-Packard, MetLife, Motorola, Philips, Polo Ralph Lauren, Sprint, UBS and the U.S. Postal Service. For more information, call 1-800-970-1179, or visit the Informatica Web site at www.informatica.com. Contact Samantha Moore of Informatica Corporation, 650-385-5259, smoore@informatica.com. |