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Interactive Edge Announces Siebel Validation

Interactive Edge, the award-winning provider of interactive consumer packaged goods (CPG) presentation and analysis software solutions, announced that it has joined the Siebel Alliance Program as a Software Partner and has successfully validated its integration of CMS-Xpress3 (CMS-Xp3) with Siebel eBusiness Applications, including Siebel eConsumer Goods, version 6.0. Siebel Systems Inc is a leading provider of eBusiness applications software.

Interactive Edge's CMS-Xp3 is ready-to-use presentation software for fact-based selling that allows users to analyze, calculate, and assess a variety of data sources and then present the findings in an engaging and easy-to-understand manner. Incorporating Interactive Edge's trademarked ease-of-use and intuitive front-end design, CMS-Xp3 is a template-driven tool based upon a category management's best practices model. CMS-Xp3 enables users to easily design interactive, fact-based sales presentations using a variety of built-in analyses, presentation templates, and data sources. CMS-Xp3 offers data-driven graphics, key category management practices, control over user features, and an option to export to MS-PowerPoint.

Siebel Systems provides an integrated family of eBusiness applications software enabling multichannel sales, marketing and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail and dealer networks. Siebel eConsumer Goods is a comprehensive industry-specific eBusiness solution that enables manufacturers to manage relationships across the entire demand chain. Marketing, sales and customer service are fully integrated, allowing companies to improve trade marketing, decrease customer service costs, collaborate with partners and customers, and build consumer loyalty and demand.

"Interactive Edge is pleased to be partnering with Siebel Systems, a leading provider of eBusiness applications software, because together we are able to fulfill the growing demand by consumer packaged goods companies for category management solutions that are part of an eBusiness solution and not just a stand-alone component," said Zel Bianco, president and CEO of Interactive Edge.

"With this validated integration, customers of Interactive Edge and Siebel Systems can now retrieve and manipulate account management data from Siebel eBusiness Applications using CMS-Xp3's advanced interactive presentation features as an embedded component of Siebel eConsumer Goods," said Michael Straub, Alliances Technical Director at Siebel Systems.

More about Interactive Edge

Award-winning Interactive Edge develops customer-tailored interactive software applications for the CPG and related industries. Delivered in a dynamic and highly graphical format that leverages and reinforces brand equities, IE's Category Management and Brand Planning Products are designed to help companies sell to all classes of trade including: food, drug and mass merchandising. Headquartered in New York City, Interactive Edge has over 30 clients including industry leaders such as Johnson & Johnson, Pfizer, Procter & Gamble, Colgate-Palmolive, Kraft, and PepsiCo.

Recognized by Deloitte & Touché as a Shooting Star in 1999, the Company has been named to the prestigious Deloitte & Touche Technology "Fast 50" Program for the competitive New York region in 2000 and 2001. Interactive Edge is part of Cordiant Communications Group plc (Cordiant), the world's ninth largest global marketing communications group. With over 10,500 employees in more than 216 offices spanning 80 countries (including affiliates), Cordiant has the international reach and local expertise to provide clients with a truly global competitive advantage. It is publicly traded on the New York (CDA) and London (CRI) Stock Exchanges. For more information about Interactive Edge call 212-462-4900 or visit www.interactiveedge.com.

Contact Jeanne Achille, The Devon Group, 732-542-2000 x11, jeanne@devonpr.com