Business & Money Trail:

SOFFRONT'S CUSTOMIZABLE CRM SOLUTIONS EMPOWER SAND

Soffront Software Inc announced that Sand Technology is successfully using several of Soffront's Web-based products to improve customer communication and resolve software support issues faster. Sand Technology implemented Soffront's TRACKWeb Defects, TRACKWeb Help Desk and TRACKRules in February 2000 and since that time has been successfully using the products. Sand Technology has decided to implement yet another Soffront product, TRACK KMS, within the next several weeks to improve Web-based self-service and to reduce support costs.

"Sand Technology has consistently chosen Soffront's TRACK products for several reasons, including customization, ease-of-implementation, and superior Web-based technology," explained Bob Acquaviva, Director of Operations, Sand Technology. "Before selecting Soffront, we looked at many Web-based products to meet our needs. Soffront was the only one that was fully customizable. In addition, we were easily able to handle all of the customization needs ourselves, without having to hire outside consultants."

Sand Technology has used the Soffront software to create a central database that anyone can access from anywhere in the world to report problems or find a resolution to a problem. This central database reduces the amount of phone calls to their technical support staff, along with reducing any downtime for customers. The company plans on using TRACKWeb KMS to further improve this system.

"The extraordinary customization capabilities of Soffront products allowed us to create tables that were compatible with our old database structure, thereby helping us to quickly and easily import all the data that we had already accumulated," explained Acquaviva. "Because Soffront's software is so easy to implement, we had our project operational in less then one week. Other products we tried could not compete with this, taking as long as three weeks to implement products that did not have nearly as many features."

According to Manu Das, Soffront's president and founder, "We are pleased, but not surprised by the success Sand Technology has achieved with our software, as we have heard these comments over and over from our customers throughout the years. Soffront is well known within the industry for customizable and easy-to-use software, and we are confident that Soffront will continue to offer Sand Technology the software they need to meet future needs."

Soffront's e-CRM solution provides a vital communication link between sales, customer service, product development, and marketing to enhance collaboration, information sharing and increase productivity. TRACKWeb CRM provides a cost-effective, comprehensive, and cohesive enterprise solution that includes defect tracking; IT help desk, customer service, sales force automation, asset management, and knowledge base capabilities that can be used individually or as an integrated CRM solution. Customers have immediate access to web-based information in a simple, intuitive and fully customizable product.

TRACKWeb client runs on Microsoft Explorer and selected versions of Netscape Navigators, independent of the operating system. The TRACKWeb server software can be installed on Windows NT or Windows 2000 server with either SQL Server or Oracle database server.

Sand Technology provides high-performance, scalable software solutions for data mining, data marts, data warehouses and online analytical processing.

Soffront Software, www.soffront.com, is a rapidly emerging leader in e-CRM market offering fully Web-based sales force automation, help desk management, defect tracking, asset management, RMA tracking and knowledge management solutions.

Contact Alison Golan of Soffront Software Inc, 970-240-3284, or golanpr@montrose.net.