Applications:

Using MicroStrategy's "Increasingly Critical" Technology

MicroStrategy Incorporated, a leading worldwide provider of business intelligence software, announced that in the first half of 2001 it secured 33 new sales in Illinois, Michigan and Ohio with companies who will utilize its MicroStrategy 7 Business Intelligence Platform to help "drive their efficiency, productivity and customer relations." These sales were both to new customers and to existing customers, from diverse sectors, including such noteworthy major companies as Whirlpool Corporation, Ford Motor Company, Spartan Stores Inc, Big Lots Inc -- the nation's largest broadline closeout retailer -- and Sara Lee Branded Foods.

Big Lots' senior vice president and Chief Information Officer Steven Bromet said: "MicroStrategy's business intelligence software has brought new efficiencies to our store operations management and allowed us to make more informed, time-sensitive assessments -- making us a smarter company and helping our bottom-line performance."

Business Intelligence Software -- "Increasingly Critical Technology with Wide Utility"

"Our success in securing more sales in the big Midwest states is a testament to the increasingly critical role and wide utility of business intelligence software and to the exceptional capabilities of MicroStrategy's software," explained MicroStrategy's Vice Chairman and COO Sanju Bansal. "It's particularly noteworthy considering the poor overall economy and tech-industry recession. But that's not surprising since business intelligence software is helping companies keep their competitive edge during the economic slowdown by helping them drive their efficiency, productivity and customer relations."

He added: "MicroStrategy is doing well in the Midwest because our software is helping companies do well at becoming better, smarter businesses -- whether it involves human resources or inventory management, financial analysis or customer relations."

Business Intelligence Software -- "Missing Link" in the Business Place

Bansal said that "business intelligence software is truly at the cutting-edge of information technology in the business place; through it, many businesses are finding a missing link for maximizing the potential of the Information Age."

He further explained that, with today's relatively easy access to enormous amounts of data and information, "many companies find themselves data-volumerich yet data-insight-poor. Our business intelligence software offers companies the capabilities to make better use of their data, to gain vital new intelligence from it, and to make proactive decisions that can help them become more cost-efficient, productive and customer-friendly."

Bansal concluded: "MicroStrategy is proud that just as business intelligence software is a vanguard information technology, MicroStrategy is recognized as a leading-edge business intelligence software company."

In August, PC Magazine, a Ziff Davis Media publication, selected MicroStrategy 7 as its "Editors' Choice" for business intelligence software in a review of business intelligence software. MicroStrategy 7, the Scalable Business Intelligence Platform Built for the Internet, outperformed its competition and was given the highest rating of four stars in this report, which included Cognos Business Intelligence Platform, Brio Enterprise 6.2.2, and Crystal Enterprise 8.0, each of which received a 3-star rating.

About MicroStrategy Incorporated

Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy's business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy's business intelligence platform offers exceptional capabilities that provide organizations -- in virtually all facets of their operations -- with user-friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine recently selected MicroStrategy 7^TM as the 2001 "Editors' Choice" for business intelligence software.

Built for the Internet: MicroStrategy 7 is the Scalable Business Intelligence Platform Built for the Internet. Its pure-Web architecture provides Web reporting, security, performance and standards that are critical for Web deployment. Within intranets, MicroStrategy's products provide employees with information to enable them to make better, more cost-effective business decisions. In extranets, enterprises can use MicroStrategy 7 to build stronger relationships by linking customers and suppliers via the Internet.

Diverse Customer Base: MicroStrategy's customer base cuts across industry and sector lines, with approximately 1,300 enterprise-class customers, including Lowe's Home Improvement Warehouse, AT&T Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 375 systems integrators and application development and platform partners, including IBM, PeopleSoft, Compaq, Informatica and JD Edwards.

For more information on the company, or to purchase or demo MicroStrategy's software, please visit MicroStrategy's Web site at www.microstrategy.com.

Contact Marc Brailov of MicroStrategy Incorporated, 703-770-1670, mbrailov@microstrategy.com.