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Firstlogic Announces Data Quality Link v.1.21

Firstlogic Inc, a global provider of enterprise information quality solutions, announced a new version of its Data Quality Link software which enables rapid deployment of Firstlogic's Information Quality software suite with Informatica Corporation's best-of-breed data integration platform, providing customers a single, integrated solution for data movement, transformation and quality.

Through the Data Quality Link, Firstlogic's industry leading Information Quality Suite is seamlessly built into installations of Informatica's data integration platform, enabling powerful capabilities such as verification and correction of customer and business information as well as extensive matching and consolidation capabilities. With the rapid deployment of Firstlogic's robust information quality capabilities into the Informatica data flow, companies can easily create a single customer view and achieve better results from decision support and business intelligence applications.

"Data warehousing, business intelligence and customer relationship management implementations need to build a data quality component into their enterprise architectures to maximize their success," said Colin White, president of Database Associates, a leading business intelligence consultancy. "This seamless solution offered by Firstlogic helps Informatica customers ensure data quality during the data integration stage of building an application."

New Features

The new version of Firstlogic's Data Quality Link, version 1.21, offers improved performance and ease-of-use with Informatica's data integration software products. In addition, the new version contains an advanced graphical user interface (GUI) for Informatica that is tuned to support the link and further simplify administration.

"We are pleased to further our Informatica partnership with the new release of our Data Quality Link," said Art Petty, Firstlogic's vice president of marketing. "This collaboration between Firstlogic and Informatica helps ensure that everyone in the enterprise -- from marketing, product development, fulfillment and customer service -- shares a single, highly accurate view of each customer, enabling them to achieve the best results possible from their business intelligence and knowledge management initiatives."

"Firstlogic's customer-focused information quality software is highly complementary to the Informatica data integration platform, providing organizations with the highest quality data for their decision support, business intelligence, or CRM applications," said Joe Nicholson, vice president of marketing, Informatica platform technologies. "We are pleased to be partnering with Firstlogic to help them deliver this compelling solution to our joint customers."

About Informatica Corporation

Informatica provides enterprise analytic software that enables decision makers to transform business insight into competitive advantage. Informatica provides the industry's only integrated set of analytic products, including a powerful data integration platform, a suite of cross value chain analytic applications, and soon the real-time delivery of personalized analytics via Web, wireless and voice. More than 1,300 customers, including 60 percent of the Fortune 100, rely on Informatica software to integrate, analyze and deliver critical information to managers, executives and other decision-makers to optimize business performance. The company's list of global customers includes 3Com, AMD, American Airlines, BMW, Borders Group, Chevron, Cisco, CNET, Deutsche Bank, eBay, General Electric, Hewlett-Packard, MetLife, Motorola, Philips, Polo Ralph Lauren, Sprint, UBS, the U.S. Department of Justice and the U.S. Postal Service. For more information, call 800-970-1179, or visit the Informatica Web site at www.informatica.com.

About Firstlogic

Firstlogic specializes in enterprise-wide information quality solutions and services for e-business, data warehousing, and print and mail applications. Historically known for its popular software brands, i.d.Centric and Postalsoft, Firstlogic is now recognized as the leading global provider of information quality tools that enhance and match business-critical information anywhere it is touched, stored, or moved across the enterprise. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Fortune 1000 companies in the e-business, financial, insurance, healthcare, direct marketing, higher education, and telecommunications markets. For more information, visit the company's Web site at www.firstlogic.com.