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Sagent to Integrate SAS in New BI Solutions for Mid-Market

Sagent, a leading provider of Business Intelligence solutions, announced a strategic agreement with SAS Institute, the market leader in e-intelligence and data warehousing.

Under the agreement, Sagent will integrate and license select SAS analytic and customer relationship management (CRM) software within its business intelligence solutions. The target market for these SAS-enhanced offerings from Sagent will be the mid-market, generally defined as companies with revenues up to $750 million. That market will include sectors such as credit unions, community banks, and select property and casualty insurance companies, among others.

As a result of this agreement, Sagent will offer SAS' world-renowned data mining and CRM software as part of its powerful business intelligence solution. This new offering will provide Sagent customers with a broader choice of business intelligence products and solutions and will enhance their ability to create a complete view of their customers, improve target marketing, increase customer loyalty and retention and up-sell/cross-sell to their best customers.

"SAS' credibility in the marketplace, as well as its broad and deep analytic and e-intelligence offerings, made it the clear choice as a partner and a provider of analytics and CRM solutions to integrate with Sagent's existing offerings," said Bob Flynn, senior vice president, marketing and strategy, Sagent. "We are pleased that SAS and Sagent have agreed to work together on this important initiative. The combined offering provides our customers with integrated data mining and campaign management software."

The agreement with Sagent supports SAS' objective of developing additional channels for sales and distribution to accelerate revenue growth and increase market presence. Part of SAS' strategy is to reach market sectors that it has not traditionally served. SAS will continue to focus the efforts of its direct sales force on expanding its presence among large enterprise customers.

"Sagent has a proven track record of providing business intelligence and data warehousing solutions to mid-markets, enabling its customers to streamline operations and improve decision-making," said Graeme Woodley, SAS' senior vice president for business development and channel operations.

"Our agreement with Sagent brings powerful SAS analytical solutions to mid-markets through Sagent." The agreement between SAS and Sagent covers the Americas and Europe. It includes development assistance to ensure the integration of Enterprise Miner and other SAS solutions with Sagent's suite of products, as well as education for the Sagent sales force to position and support the new SAS-enhanced offerings. A special pricing structure will be announced when the new integrated offerings become available during the first half of 2001.

About SAS

SAS is a leader in e-intelligence software and services, enabling its customers to turn raw data -- including the vast quantity generated by e-business -- into usable knowledge. Software from SAS, the world's largest privately held software company, is used at more than 35,000 business, government and university sites in 110 countries. For more information, visit www.sas.com.

About Sagent

Sagent's suite of Business Intelligence solutions enables companies to measurably impact their business by implementing highly successful customer relationship and financial management initiatives. Through Sagent's powerful enabling technologies, organizations can easily and rapidly turn company data into relevant information that can be used for effective decision-making, analysis and reporting. Information can be extracted from multiple sources (internal and external), optimized for decision support and delivered in a customised format for Web-based or client applications. Even the most complex analytic application can be developed in weeks, not months.

More than 1,500 companies have selected Sagent software to enhance customer retention, cross-sell/up-sell, improve customer service, increase efficiencies of marketing campaigns, streamline business operations, analyse financials, and reduce costs. Customers include AT&T, BP Amoco, Boeing Employees Credit Union, Bristol Meyers, British Telecom, California State Automobile Association, Citibank, GPU Energy, Johnson & Johnson (UK), Kemper National Insurance, Safeway and Siemens. Sagent retains strategic partnerships such as Advent, Commerce One, Compaq, EDS, IBM, Microsoft and NEC. Sagent is headquartered in Mountain View, California and can be reached at www.sagent.com.

Contact Bharat Mistry, Sagent, Tel: +44 (0)118 945 0400, bmistry@sagent.co.uk.