Analysis & Commentary:

NCR CEO: "DATA MARTS DON'T DELIVER"

Companies need a single view of their data, one version of the truth. This is the theme of NCR Corporation Chairman and CEO Lars Nyberg's keynote speech delivered at the company's Teradata user conference. In his address, Nyberg dismisses the ongoing technology debate about whether independent data marts or enterprise-wide systems are the best way to organize company data.

Independent data marts are commonly used to bring some analytical capabilities to a specific area of the business, like customer service. The problem with this approach is that the information is not readily available to other parts of the company like marketing and sales, where the information, in combination with other departments' data, could paint a more complete picture of the customer.

The solution, according to Nyberg, is to create a single data repository, an enterprise data warehouse that will produce long-term return on investment. Many companies do not realize the high costs of maintaining separate data marts. This is especially true when one adds up the costs that each department may incur for redundant hardware, software, maintenance and staffing.

Nyberg shared with conference attendees how creating an integrated decision architecture can give companies a competitive edge in responding quickly to and even anticipating customer needs.

About PARTNERS 2001

Teradata's data warehousing and analytical applications customers, prospects, partners and employees from around the world came together at PARTNERS 2001, Teradata's annual user group conference and expo at the Walt Disney World Swan and Dolphin.

The conference, designed by Teradata customers, features 180 sessions on business issues, analytical applications and technology led by customers as well as Teradata leaders, partners and industry analysts. Featured speakers included NCR Chairman and CEO Lars Nyberg, Teradata Chief Operating Officer Mark Hurd, Teradata Chief Technology Officer Stephen Brobst, Teradata development head Alan Chow and CRM leader Peter Heffring. For the complete conference program visit www.ncrpartners.com.

About Teradata Division

Teradata, a division of NCR Corporation, offers powerful analytical solutions that help businesses drive growth. Teradata solutions include the Teradata database, and analytical applications for customer relationship management, operations and financial management, business performance management and e-business. To learn more about Teradata Division and its solutions, go to www.Teradata.com.

About NCR Corporation

NCR Corporation is a leader in providing Relationship Technology solutions to customers worldwide. NCR's Relationship Technology solutions include the Teradata database and analytical applications such as customer relationship management (CRM) and demand chain management, store automation systems and automated teller machines (ATMs). The company's business solutions are built on the foundation of its long- established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and leading edge hardware technology. NCR employs 33,300 in more than 100 countries, and is a component stock of the Standard & Poor's 500 Index. More information about NCR and its solutions may be found at www.ncr.com.

Contact Holly Michael, Teradata Division of NCR Corporation, 937-445-6086, or holly.michael@ncr.com.