Financial Watch:

Ecofabric/Manna Join to Deliver Personalization Technology

Ecofabric Inc, a leading provider of hosted online commerce and marketing solutions and services, announced that it has formed a partnership with Manna, Inc, an emerging leader in the online personalization market. Ecofabric now offers Manna's next-generation personalization solution, FrontMind, as a hosted service, integrated with the Ecofabric Commerce Platform or on a stand-alone basis, to help small and mid-size companies create effective personalized e-commerce Web sites.

"FrontMind helps us to achieve our goal of providing customers with effective, innovative products to help maximize the profitability of their online businesses," said Igor Gorin, Ecofabric CEO. "The combined power of FrontMind and the Ecofabric Commerce Platform enables our customers to cost-effectively improve such key success metrics as visitor-to-buyer conversion rate, number of orders placed, and average order size."

FrontMind combines business rules, predictive technologies, and dynamic online learning to give e-marketers to ability to model customer behavior and predict the best offer to present to the right customer at the right time. When integrated with Ecofabric Commerce Platform, FrontMind technology is combined with the commerce engine and customer database, allowing companies to deliver highly targeted cross- and up-sell promotions, special merchandise, and incentives in real time. Integrated reporting tools help to immediately analyze and optimize the return on the personalization technology investment. The result is a smoothly functioning online business with highly effective customer acquisition, conversion, and retention.

"In a crowded online marketplace where less than three percent of visitors become buyers and 50 percent of all shopping carts are abandoned, FrontMind's proven, effective technology is a powerful competitive lever," said Dan Ross, Manna CEO. "Ecofabric's hosted offering makes this technology accessible and affordable to small and mid-size companies that otherwise would not have been able to benefit from this investment."

About Manna Inc

Manna Inc is a emerging leader in the development of online personalization solutions for e-business, offering e-marketers unprecedented control and management of successful e-marketing programs. FrontMind, Manna's next-generation personalization solution, uses a combination of rules, a self-learning engine, and predictive modeling technologies. Manna's professional services organization focuses its expertise on helping e-businesses meet their profitability objectives by providing prompt technical installation and configuration, robust data mining, and dedicated business consulting and analysis. Founded in 1997, Manna is headquartered near Boston, Massachusetts, with R&D located in Tel Aviv, Israel. For more information, contact Manna at www.mannainc.com, or at 866-MANNA-US (866-626-6287).

About Ecofabric Inc

Ecofabric provides outsourced technology and services to build and manage Internet commerce and marketing operations. Ecofabric's solutions enable companies to design, manage, and grow their online businesses while effectively attracting, converting, and retaining profitable customers. The company's revolutionary Ecofabric Commerce Platform (ECP) and expert services are proven to deliver both cost savings and time-to-market advantages to clients. Founded in 1998, Ecofabric is headquartered in San Francisco, California. To learn more, please visit www.ecofabric.com.

Contact Roman Martynenko, Ecofabric Inc, 415-206-0975.

Magic Completes ERP Implementation for Bet Shemesh Engines

Magic Software Enterprises, a leading provider of state-of-the-art development technology and business solutions, announced that it had successfully completed implementation of an ERP system for Bet Shemesh Engines (BSE), a major supplier of maintenance, repair and overhaul services, and jet engine parts to Pratt & Whitney, GE Aircraft Engines, Allison, Samsung and several national air forces, including the Israeli Air Force.

The system, which is called "Flame" and which required Pratt & Whitney's sign off, covers nearly all aspects of BSE's business. The total value of the deal was $300,000.

BSE is a multi-faceted company that provides engineering design, castings, machining, assembly and testing for complete modules and engines. Its four divisions include:

• Maintenance, repair and overhaul
• Manufacturing
• Casting
• Small engines

Until 1999, BSE had a legacy system that managed different facets of each division's business. However, the system had become increasingly antiquated and a new system was needed that could be easily implemented, streamline workflow and help BSE manage the exchange of excessive amounts of data between its four divisions.

After considering several options, including Baan, BSE chose "Flame", www.magicsoftware.com/flame, a Magic-based ERP solution that integrates workflow throughout the BSE organization.

Using Flame, BSE was able to protect its investment in legacy data and systems, at the same time the company was able to accommodate all of the complexities surrounding its manufacturing operations. Among the areas covered by Flame are:

• Engineering and configuration control
• Sales (including quotations, order processing, delivery and invoicing)
• Purchasing (including quotations, requests, order processing and receipting)
• Warehousing
• Production floor management
• Tool management
• Costing

"Flame has provided us an effective, overall information management system, capable of delivering key information to our managers in a timely manner to support improved decision-making," said Noach Cholev, vice president of finance for BSE.

"In addition, Flame's ease-of-maintenance, as well as its ability to respond rapidly to changes in our manufacturing process has produced added dividends for the company. These are results we were not able to achieve when we did a pilot with Baan."

Currently, enhancements to the Flame system are being made to add a special engineering module, as well as to computerize the company's archive of drawings and link it to other parts of the system. Interfaces to the general ledger system also have been built and are in the testing phase.

"This implementation of our Flame ERP system at BSE is an excellent example of how companies can benefit from our feature-rich solutions that are easily customizable using Magic's superior development technology to address even the most complex business problems," said Menachem Hasfari, chief executive officer of Magic.

"We look forward to continuing the relationship with BSE and to delivering even further enhancements to the Flame system."

About Magic Software Enterprises

Magic Software Enterprises, a member of the Formula Group, develops, markets and supports software development and deployment technology that enables enterprises to accelerate the process of building and deploying applications that can be rapidly customized and integrated with existing systems.

Magic technology, applications and professional services are available through a global network of subsidiaries, distributors and Magic solutions partners in approximately 50 countries. The company's North American subsidiary is located at 1642 Kaiser Avenue, Irvine, Calif., 92614, telephone 949-250-1718, fax 949-250-7404, www.magicsoftware.com.

The Formula Group is an international information technology company principally engaged, through its subsidiaries and affiliates, in providing software consulting services, developing proprietary software products and producing computer-based solutions.

Contact Magic Software Enterprises, Irvine, Katharine Hanley, 949-250-1718 x220, khanley@magicsoftware.com.

e.Intelligence/Teradata Predictive Intelligence Solutions

e.Intelligence Inc, a leading provider of predictive intelligence software for demand chain management, and Teradata, a division of NCR Corporation, announced a partnership agreement under which the two companies will jointly market predictive intelligence and data warehousing solutions, offering businesses a powerful analytical solution to the problem of accurately understanding and predicting future customer demand for products and services.

Under the agreement, the two companies will jointly market the e.Intelligence Suite with Teradata's data warehousing solutions. The e.Intelligence Suite converts a static data warehouse into an information hub to help companies better understand, anticipate and stimulate market demand, and thereby more predictably meet company goals. The software turns the data warehouse into the foundation for collaboration, creating a forward-looking view of business performance metrics.

"Most retailers and manufacturers have not utilized their data warehouses to their fullest potential," said Richard Tanler, president and CEO of e.Intelligence. "This partnership will help companies tap that potential by turning the data warehouse into a platform for predictive planning. Companies can gain insight into key demand drivers so they can take meaningful actions to maximize demand and ultimately achieve revenue and margin objectives."

By helping companies understand and predict demand, the combined solution dramatically improves the accuracy of demand projections. Based on these improved projections, companies make more informed and disciplined decisions about product life cycles, replenishment and merchandising strategies, optimal pricing and promotion, and other activities that influence demand and the overall profitability of products and services.

"The partnership with e.Intelligence will give retailers and manufacturers a single view of their business through the combined power of Teradata's data warehousing environment with the proven predictive intelligence capabilities of the e.Intelligence Suite," said Rick Schultz, vice president of Teradata Industry Marketing, Retail, Manufacturing and Travel. "Companies want to look beyond historical data to understand where future value can be tapped. This partnership offers that capability."

About e.Intelligence Inc

e.Intelligence provides predictive intelligence software that improves organizations' visibility into their demand chain and increases demand forecast accuracy. With e.Intelligence, companies see and understand all drivers of demand -- product by product, customer by customer -- so they can better manage product planning, replenishment, merchandising, pricing, promotion and other activities that influence demand. e.Intelligence makes an organization's data warehouse the foundation for collaboration, allowing companies and their demand chain partners to establish time-critical performance targets, gain insight through "what-if" analyses and reach consensus on the required action, or "what-next." Privately held e.Intelligence is based in Minneapolis, MN. For more information, visit www.ei-inc.com.

About Teradata Division

Teradata, a division of NCR Corporation, offers powerful analytical solutions that help businesses drive growth. Teradata solutions include the Teradata database, and analytical applications for customer relationship management, operations and financial management, business performance management and e-business. To learn more about Teradata Division and its solutions, go to www.Teradata.com.

About NCR Corporation

NCR Corporation is a leader in providing Relationship Technology solutions to customers worldwide in the retail, financial, communications, manufacturing, travel and transportation, and insurance markets. NCR's Relationship Technology solutions include privacy-enabled Teradata warehouses and customer relationship management (CRM) applications, store automation and automated teller machines (ATMs). The company's business solutions are built on the foundation of its long-established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and leading edge hardware technology. NCR employs 33,200 in more than 100 countries. More information about NCR and its solutions may be found at www.ncr.com.

Contact GCI Tunheim for e.Intelligence Inc, Minneapolis, Paul Kelash, 952-851-7223, pkelash@gcitunheim.com.