Applications:

Jumpstart Sales by Improving Customer Relationships

Customer Relationship Management experts and leaders are coming together in an interactive forum to share information and explore tactics for gaining competitive advantage. First-hand information from leading CRM consultants and solution providers is found at Frost & Sullivan's Transforming Your Business Using CRM and PRM -- Third Annual Executive Summit, January 13-17, 2002 in Scottsdale, Arizona. Executives concerned with improving the performance of their organization and seeking competitive advantage will benefit by participating.

Cathy Witt, vice president and Chief Information Officer for CompUSA, will energize the mind sharing by delivering the Keynote address, Business Intelligence in Action. Learn about the need for business intelligence in CRM -- explore the challenges and solutions needed:

• To provide each knowledge worker with a focused view into the right business information
• To tighten the time frames throughout the decision cycle
• To drive customer profitability Tonny Wong, Principal of PRTM, will facilitate a workshop that will help your company understand how to integrate, manage and measure your core customer-facing processes and systems for greater productivity and profitability.

Thomas Zimmer, Director, Consumer Service and Support, Compaq Computer Corporation, and Bill Hewitt, Chief Marketing Officer, Brigade Corporation will co-facilitate a guided discussion on executing eCRM change in a multi-channel contact center. Leave with an understanding of:

• How eCRM can drive customer satisfaction goals
• Deflecting high-cost customer service inquiries to lower-cost channels
• Capitalizing on revenue-generating opportunities
• Case study: Compaq Consumer Division, Compaq Corporation

Frost & Sullivan Executive Summits, held at beautiful resort locations, serve Executive-suite decision makers, Senior Level Executives and Management clientele, and foster a much more interactive learning and networking environment. Frost & Sullivan's Summits are 80% interactive, participant-led and focused, facilitated programs. Speakers, attendees, vendors and venue all share an equal part in delivering a 360-degree view of the market.

For more information about "Transforming Your Business Using CRM and PRM: Third Annual Executive Summit" call 1-877-GO FROST (463-7678) or email cfsales@frost.com. -- Mention this press release when registering and qualify for a special, preferred rate.

To register online or to download a conference agenda, please visit: http://conferences.frost.com/CRM.

Frost & Sullivan Executive Summits -- an intensive interactive, networking, and executive mindshare.