Business & Money Trail:

INTELLIDYN EXPANDS ITS SAS/SUN PLATFORM

Industry expert in consumer analytics and database marketing, Intellidyn, has created a unique platform working with SAS and Sun Microsystems Inc that provides a comprehensive outsourcing solution for companies with massive customer and prospect database needs focused on meeting/exceeding their ROI expectations via an "dynamic 360 degree view" of consumers.

Intellidyn's connectivity and security to its expansive database, consisting of credit, demographic, lifestyle variables, purchase behavior and "e" channel activity, enables clients access to the widest array of data for prospecting and analytics. AppliedTheory's secure and reliable hosting environment enables Intellidyn's clients to dramatically boost the performance of their marketing initiatives, without the extended development periods and the risk and capital investment associated with separately developing an enterprise data warehouse. Intellidyn provides database integration, target marketing and prospect databases, giving companies unrestricted access to consumer data across the entire U.S.

SAS software and SUN hardware power the outsourced database solution. SAS, the market leader in analytics and data warehousing, is extending its award-winning data warehousing software to build a comprehensive consumer-centric database that is accurate and reliable. The data warehousing suite of products provides management, extraction, transformation, loading, and storing of the data throughout the enterprise. It is coupled with SAS' data quality offering to enhance the integrity of the data. In addition, Intellidyn uses SAS' data mining capabilities to analyze customer data by examining their credit history, purchase behavior, and profiles, etc., yielding a "dynamic 360o view" of consumers. On the hardware side, the outsourced database solution is running on the powerful Sun computing platform with Sun Enterprise servers and the robust Solaris Operating Environment.

"We are simply providing clients want they have been asking for, for some time: Access and analytic capability to their data, integrated with the entire U.S. population to enable factual, dynamic decision making." "Selecting the right partners who have the experience was critical to us," said Peter Harvey, CEO of Intellidyn. "Our Partners continue to respond to us with the highest levels of service quality, increasing our trust that our valuable data is in the right hands."

"By leveraging AppliedTheory's expertise in providing secure dedicated hosting environments, Intellidyn and their clients can concentrate on their core business activities and reduce operating expenses," said Denis Martin, senior vice president of products and services at AppliedTheory.

About AppliedTheory Corporation

Industry pioneer AppliedTheory combines its unparalleled knowledge base with the ability to build, integrate and manage Internet business solutions for hundreds of large corporations wanting to remain competitive in an increasingly complex online economy. AppliedTheory's proactive responsiveness to changing business requirements have earned the company a 97 percent retention rate from customers, including AOL, America's Job Bank and Ingersoll-Rand. The company offers a comprehensive and fully integrated suite of e-Business, hosting, connectivity and security services, providing one of the industry's most reliable single sources for large enterprise Internet needs. For additional information about the company, visit www.appliedtheory.com.

About Intellidyn

Intellidyn has amassed the largest "atomic level" repositories of data in the US onto an integration platform that delivers an unsurpassed "360 view" of the consumer. Coupled with over 20 years of direct-to-consumer marketing and risk management expertise, Intellidyn is uniquely positioned, not just as a data warehousing outsourcing alternative for it's major clients, but as integral to the design and execution of business initiatives with a documented track record of delivering on it's ROI commitments.

Intellidyn continues to demonstrate that hands-on experience, an intimate knowledge of data and leveraging techniques, and, its commitment to a "Zero Defect" operation translates to unsurpassed performance boosts across client initiatives.

Intellidyn's client base includes companies such as: Fireman's Fund Insurance, Household Finance, Bank One, American Express, F,C&A and Ford. The company delivers data warehousing, analytic, modeling, prospecting, risk management and integrated ("E-based" and traditional channel) initiatives. For additional information about the company, visit www.intellidyn.com or call Peter Harvey, 516-719-3976.