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SPRINT PCS/BLUE MARTINI OFFER ENHANCED WEB COMMERCE

Blue Martini Software Inc announced that Sprint, which operates the nation's largest all-digital, all-PCS network, is expanding its online offerings via Blue Martini Software applications. With Blue Martini applications -- including Blue Martini Marketing, Commerce, Channels and Services -- Sprint PCS is enhancing its online commerce, customized business-to-business sites, technical support and data mining efforts.

The SprintPCS.com Web site is the most pervasive customer touch point for Sprint PCS. Customers can purchase service plans, products and accessories, check account balances and bills, manage their Wireless Web services, and even request technical support. As part of the Sprint PCS Clear Wireless Workplace, Sprint PCS also offers business customers access to easy-to-use resources designed to assist them in purchasing and managing Sprint PCS products and services.

Blue Martini applications can enable Sprint PCS to integrate its transaction-intensive business with front-end customer interface points. Every time a Sprint PCS customer uses a phone, the system creates a transaction record, placing intense demands on a system that added more than 1.2 million new net PCS users in the third quarter of 2001.

"The key to competitiveness in the wireless space is to keep one eye fixed on customer service and the other on providing the most advanced offerings in the industry," said John Yuzdepski, vice president in charge of SprintPCS.com for Sprint PCS. "Blue Martini Software can provide the functionality we need to rapidly address our pressing customer needs by offering better service and more personalized options, while preparing our system for a new generation of services and capabilities."

Sprint PCS also can use Blue Martini software, including the Catalog Management module, to rapidly customize large numbers of B2B sites that can enable an employer or portal provider to offer personalized service offerings and pricing to its constituents. In one 48-hour period, Sprint PCS team members were able to create 75 customized "mini sites" for B2B customers. The team can use Blue Martini software to create a master Sprint PCS catalog, and then quickly spawn custom catalogs for personalized mini sites.

Sprint PCS' referral network initiative also allows consumers the opportunity to benefit from co-branding and other marketing promotions that may award new subscribers with frequent flier miles or other perks. By creating 20 customized reports with Blue Martini software, Sprint PCS also can identify and analyze customer trends. Future plans may include implementing Blue Martini applications to enable interactive technical support for online users, as well as refined personalization and enhanced account management features for customers.

"Sprint PCS has captured and maintained a leadership position in its industry by understanding what it takes to address immediate customer needs and anticipate long-term opportunities," said Monte Zweben, president and CEO of Blue Martini Software. "By working with Blue Martini Software, Sprint PCS is raising the bar on what wireless customers can expect from the companies that serve them."

About the Sprint PCS Clear Wireless Workplace

The Sprint PCS Clear Wireless Workplace is the umbrella of innovative products, programs and services that make up the complete enterprise offering for Sprint PCS business customers. Combined with the power of a nationwide all-CDMA network, the fastest and most economical 3G migration strategy and a single billing platform, the following five elements are helping businesses improve productivity, reduce costs, enhance customer satisfaction and provide a competitive advantage: Value-Added Devices, Intelligent Voice Services, Management Solutions, Nationwide Pricing Programs and the Sprint PCS Wireless Web for Business.

About Sprint

Sprint is a global communications company serving 23 million business and residential customers in more than 70 countries. With more than 80,000 employees worldwide and $23 billion in annual revenues, Sprint is widely recognized for developing, engineering and deploying state of the art network technologies, including the United States' first nationwide all-digital, fiber-optic network. Sprint's award-winning Tier 1 Internet backbone is being extended to key global markets to provide customers with a broad portfolio of scalable IP products. Sprint's high-capacity, high-speed network gives customers fast, dependable, non-stop access to the vast majority of the world's Internet content. Sprint also operates the largest 100-percent digital, nationwide PCS wireless network in the United States, already serving the majority of the nation's metropolitan areas including more than 4,000 cities and communities. For more information, visit the Sprint PCS Web site at www.sprintpcs.com.

About Blue Martini Software

Blue Martini Software delivers on the promise of CRM. With the Blue Martini 4 eCRM application suite, Blue Martini Software helps companies understand, target and interact with their customers and business partners across multiple touch points. The suite includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually to meet a specific business need, or as a complete suite for managing catalogs, content, transactions, campaigns, analysis and personalization. Blue Martini Software can be reached at 650-356-4000 or www.bluemartini.com.

Contact Kate Sellers Blatt of Blue Martini Software, 650-356-7851, kateb@bluemartini.com.