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Blue Martini Announces Next Generation Integrated Analytics

Blue Martini Software Inc announced the next generation of Blue Martini Integrated Analytics, which provides companies with a unified view of their most profitable customers and channel partners. Underpinning each of the Blue Martini external customer relationship management (eCRM) applications, Blue Martini Integrated Analytics is comprised of an Analysis Portal, Discovery Tools, built-in Online Analytical Processing (OLAP), Analytics, and an automatically generated Data Warehouse.

The Analysis Portal, a Web-based visual environment for accessing and understanding customer data, acts as the front-end for Blue Martini Integrated Analytics and each of its updated components. From the Analysis Portal, business users can identify their most profitable customers and channel partners, and target them with the most effective marketing campaigns and promotions. Once these programs are executed, marketers get immediate feedback and are able to improve campaigns based on metrics like e-mail click-throughs and customer conversion rates.

"From our inception, integrated analytics have been core to the Blue Martini eCRM application suite, and companies like Sprint PCS, Sainsbury's, Harley Davidson and others have been taking advantage of those capabilities to identify and target their customers with the most effective campaigns and promotions," said Laurent Pacalin, vice president of marketing at Blue Martini Software. "By empowering business users with the ability to understand customer behavior patterns and more importantly, act quickly based on those insights, we are helping companies drive revenues across all channels."

Blue Martini Integrated Analytics

The new release of Blue Martini Integrated Analytics includes the following modules:

• Analysis Portal is a Web-based, visual environment for accessing and understanding customer, product, geographic and channel data. It delivers a secure, personalized dashboard that allows business users to share analysis with their peers, and conduct and store their own analyses information.
• Discovery Tools provides marketers with answers to key ad-hoc and predefined business questions, such as: what is the effectiveness of marketing campaigns and promotions, which customers are most valuable, which cross-sells and up-sells are best for a particular segment.
• OLAP enables business users to ask questions and quickly summarize and drill down into data to better understand the effectiveness of marketing campaigns, promotions and operations. OLAP allows users to quickly present multidimensional summaries of historical data (such as sales over time by region). Users can choose any level of granularity (e.g. year, quarter, month, week, Tuesdays, etc.) for each dimension.
• Analytics delivers data mining, data visualization (graphs and charts such as heat maps), data transformation and cleansing capabilities, and bot detection analysis to get a more complete and realistic view of clickstream behavior.
• Data Warehouse provides a unified view of customers by automatically storing data from Blue Martini applications (e.g. clickstream, Website transactions, e-mail responses, call center records) in a format optimized for analysis, and by pulling data from multiple touch points and data sources such as ERP, legacy systems, point of sale (POS) systems, sales force automation packages, and call centers. Companies can optionally augment this data with demographic data from providers such as Acxiom.

Pricing and Availability

Blue Martini Integrated Analytics will ship later this month as part of the Blue Martini eCRM application suite. Pricing information is available from Blue Martini Software.

About Blue Martini Software

Blue Martini Software delivers on the promise of CRM. With the Blue Martini 4 eCRM application suite, Blue Martini Software helps companies understand, target and interact with their customers and business partners across multiple touch points. The suite includes four applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service. Each application can be used individually to meet a specific business need, or as a complete suite for managing catalogs, content, transactions, campaigns, analysis and personalization. Blue Martini can be reached at 650-356-4000 or www.bluemartini.com.

Contact Kate Sellers Blatt of Blue Martini Software Inc, 650-356-7851, kateb@bluemartini.com.