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ClientLogic Expands Scope of Integrated Continuity Program

ClientLogic Corporation, an international provider of customer management services, announced an enhanced, integrated Continuity Program designed to help companies improve brand loyalty and guarantee reliable revenue streams through recurring product fulfillment programs. Among the companies leveraging ClientLogic to manage their continuity programs are National Geographic Television and DDM Press (Maxim Books).

ClientLogic's Continuity Program builds upon the concept of recurring fulfillment traditionally utilized for products such as CDs and books (i.e., CD-of-the-month club). Increasingly, continuity programs offer opportunities to bolster a broader range of replenishable products, including vitamins, personal care products, office supplies, collectibles, gourmet foods and more. By utilizing ClientLogic's Continuity Program, companies are able to build long-term relationships with their customers and offer an unmatched level of brand consistency across marketing and fulfillment initiatives.

National Geographic Television (NGT), a long-time customer of ClientLogic, has experienced great success with its continuity program. NGT uses ClientLogic's services for its "Best of National Geographic" video club. This premier video club automatically delivers new and special-edition documentaries to enrolled customers in the United States and Canada. ClientLogic's dedicated customer care agents handle all telephone and eMail inquiries for NGT and continuously update customer information to ensure that guaranteed delivery to Premier Video Club members remains uninterrupted.

"National Geographic Television selected ClientLogic because of its expertise and ability to link continuity services with customer care, marketing and fulfillment services," said Catherine Hagney, senior vice president of National Geographic Television's New Business Development. "ClientLogic understands that our products demand a consistent level of service and we depend upon their systems and support agents to maintain a life-long relationship with our customers."

DDM Press, a Dennis Publishing subsidiary and direct-to-order books publisher, recently expanded its partnership with ClientLogic to include continuity. ClientLogic will manage the program, which will automatically deliver a series of lifestyle-theme books to enrolled customers, and help DDM Press increase its already-established 20,000-member customer base.

"Working with ClientLogic has enabled us to see the potential of many different revenue-generating opportunities, such as enhanced continuity programs that match our customer's interests," said Steven Kotok, publisher at DDM Press. "The program has had an incredibly fast and successful rollout, which reinforces ClientLogic's ability to develop services and solutions that support our business goals and provide a unique customer experience."

ClientLogic's comprehensive Continuity offering includes high-speed imaging and scanning technologies, real-time inventory status capabilities, returns management services, multi-channel customer care and fulfillment, lateshipment processing, clerical processing, lettershop and data entry services for direct-response processing.

"Continuity programs are a great way for companies to build brand loyalty and create sustained revenue streams through perpetual product marketing and fulfillment," said Julie Casteel, chief client management officer, ClientLogic. "ClientLogic's Continuity Programs are highly successful because we manage the entire customer experience from every angle--customer care, marketing and fulfillment. This gives us a deeper understanding of a customer's purchasing preferences and helps us to create effective and lucrative programs that put customer satisfaction and retention at the forefront."

About ClientLogic

ClientLogic is an international provider of integrated customer management solutions, including customer contact, fulfillment and marketing services. A subsidiary of Canadian diversified company Onex Corporation, ClientLogic is headquartered in Nashville, Tennessee and operates in 55 locations in 11 countries throughout North America, Europe and Australia. ClientLogic's 250+ industry-leading clients include TiVo, National Geographic Television, Zales.com, Hewlett-Packard and Sony Corporation. ClientLogic offers an international suite of services, including integrated customer acquisition, list management and brokerage, database design and development, multi-channel customer and technical support (phone, fax, eMail, Chat, Self-Help, etc.), eCommerce services and warehousing/fulfillment. For further information about the company, visit www.clientlogic.com.