Analysis & Commentary
INTERVIEW WITH INDERPAL BHANDARI
by Alan Beck, Editor in Chief
In the Nov 6th edition, DSstar published the article MacInt 'CUEING' CAN HELP PREVENT FUTURE TERRORIST ATTACKS by Inderpal Bhandari. To learn more about this new approach to fighting terrorism, we interviewed Dr. Bhandari.
INTEL'S BARRETT ON MACROPROCESSING
Intel Corporation president and Chief Executive Officer Craig Barrett outlined a design principle for e-Businesses and enterprise computing that will transform the way companies build and run their computing and communications infrastructures.
MAKING CRM WORK THROUGH CUSTOMER DATA INTEGRATION
by C. Alex Dietz, Acxiom Corporation
Practically everybody in the data technology business is talking about Customer Relationship Management (CRM). It's not just important, it is the single most important strategy for any enterprise. If CRM is not at the top of your list, I have to ask: What is?
GRIDS WILL TRANSFORM COMPUTING, PREDICTS SR IBM EXECUTIVE
A senior IBM executive told a conference of more than 100 leading management consulting professionals that the emerging technology of grid computing will transform their industry, and business in general.
PROFITABILITY AND MINING WEB DATA
by T. Scott Clendaniel, The Modeling Agency
Many companies now have Web sites that generate customer data by the gigabyte. The application of "Web mining" to find patterns in that information has created a very dangerous by-product: red ink. This article describes how the well intentioned focus on customer response rates and similar dependent variables may cause devastating reductions in profitability instead of increasing earnings. The reasons for this problem, as well as a step-by-step method to avoid repeating it, are not as mysterious as they might seem. By following same basic procedures, both contract data miners and internal modelers will gain a much higher likelihood of success.
WWF GOES FOR CRM BODY SLAM
Facing sliding revenue and a major restructuring, World Wrestling Federation Entertainment Inc (WWFE) has rolled out software that it hopes will unite its various customer relationship management (CRM) efforts and let it recapture lost revenue.