Applications:

Quadstone/Data Miners Demonstrate ROI on CRM Strategies

As many CRM practitioners are aware clearly demonstrating ROI on CRM activities can be a stiff challenge. With this in mind Quadstone and Data Miners have pooled their respective expertise in predictive marketing and data mining consultancy to create a two-day course that will show how to combine best practices and technology to actually deliver the promised ROI of CRM strategies.

The course focuses on the use of customer behavior modeling to understand the characteristics of the customer base and then using that knowledge to predict customer behavior. This customer behavior modeling best practice is presented within a framework that allows customer behavior to be tracked over time and build a continuous cycle of learning and prediction. It is this ongoing tracking, measurement and prediction of customer behavior that is the key proving the value of CRM activities.

Mark Smith, president, Quadstone will lead the course accompanied by Dorian Pyle, Principal, Data Miners. Mark brings a strategic perspective on the role of analytics in CRM while Dorian will draw on his 25 years of experience to illustrate the details of a successful analytics program.

"CRM has come under fire of late and this is due in part to the fact that organizations have struggled to measure what they have achieved," comments Mark Smith. "We want to help companies in this position understand how a systematic approach to analytics can provide not only the metrics to establish the relative success of a CRM program but can also provide the predictive power to improve the returns on CRM campaigns."

The course centers on best practices rather than specific technologies and is open to all CRM practitioners looking for innovative ways to drive value from and measure returns on CRM activities. For further information, pricing and dates please contact Quadstone on 1 800-821-8031 or see www.quadstone.com/seminars.

About Quadstone

Quadstone helps companies maximize customer value and generate increased financial returns by understanding, predicting and influencing customer behavior in and across all channels. Quadstone offers software and services for specific industries, touchpoints and applications. These solutions improve the efficiency and effectiveness with which marketing users can address issues of customer retention, ROI, risk and response.

Quadstone's international clients include market leaders in the financial services, retail/e-tail, telecommunications and marketing services sectors and include CVS, GUS, Fingerhut, Barclays and Vodafone amongst others. Founded in Edinburgh, Scotland in 1995, Quadstone now also has offices in London, England and Boston, Massachusetts.

Contact Fiona Neil, Quadstone, 617-753-7393, fiona.neil@quadstone.com.