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Lithia Motors Selects ADP as its Solutions Partner for CRM

Lithia Motors Inc announced that they have selected the Dealer Services Group of Automatic Data Processing Inc to provide Customer Relationship Management (CRM) solutions throughout their enterprise, including a highly interactive Web site and enhanced e-commerce capabilities. Known as Right Relationship 360, the ADP CRM solution integrates seamlessly with the ADP Dealership Management System (DMS) already in use by Lithia. Right Relationship 360 enables the Lithia stores to create life-long loyalty programs that are "customer centric" and deliver on-going value to the customer.

"This new solution enables us to more efficiently and effectively help customers through the entire life cycle of vehicle research, purchase and maintenance," stated Sid DeBoer, Chairman and CEO of Lithia Motors. "The Right Relationship 360 system will allow us to keep in touch with our customers regularly and provide the personalized service they deserve."

Marc C. Griffin, senior vice president of ADP Dealer Services stated, "We are very excited to partner with Lithia in executing its customer relationship strategy. Our ability to enable Lithia to communicate with its customers, in the method chosen by the customer, is unique in this market. Our customer relationship solution spans the entire dealer operation from variable to fixed operations. ADP delivers a true and proven customer relationship solution that includes tools, technology and process."

ADP will be providing an enterprise-wide CRM solution for Lithia Motors. Utilizing the Right Relationship 360 series of computer-based modules (Internet Lead Management, Showroom Control, Data Mining, Management Reporting and Campaign Management) and the robust DynamicSuite Website development application, Lithia will be able to maintain on-going communications with their customers and share information throughout the dealership and the entire company. ADP delivers the Right Relationship 360's proven tools, processes and training for an effective and sustainable customer relationship management solution with the assistance of its Traver Technologies consulting group and through its alliance with Automotive Directions Inc.

Lithia Motors Inc is a Fortune 1000 and Russell 2000 Company that operates 119 franchises in Oregon, California, Washington, Nevada, Colorado, Idaho, South Dakota, Alaska and Texas. Lithia sells 24 brands of new vehicles at 63 stores and over the Internet through "Lithia.com -- America's Car & Truck Store." Lithia also sells used vehicles; arranges finance, warranty, and credit insurance contracts; and provides vehicle parts, maintenance, and repair services at all of its locations. Lithia retailed 68,126 new and used vehicles and had $1.66 billion in total revenue in 2000.

For additional information on Lithia Motors, contact: Jeff DeBoer, senior vice president and Chief Financial Officer, 541-776-6868, invest@lithia.com or log-on to: www.lithia.com.

ADP Dealer Services provides integrated computing solutions to more than 16,000 automotive and truck dealers throughout the United States, Canada and Europe. ADP Dealer Services Group is the third largest business unit of ADP. ADP, with approximately $7 billion in revenues and more than 500,000 clients, is one of the largest independent computing services firms in the world. More information on ADP Dealer Services is available via the Internet at www.Dealersuite.com.