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RedSheriff/SageMetrics' Integrate Multiple Data Sources

RedSheriff, one of the world's largest interactive media and commerce business intelligence specialist and SageMetrics, a leading outsourced data mining solution provider, announced a strategic partnership that will enable the world's first data mining platform to fully integrate multiple data sources, including browser-based measurement data, server logs, and other information management systems like CRM databases.

RedSheriff and SageMetrics' new integrated offering will give clients the unprecedented data mining opportunity to combine the advantages of browser-based measurement data (all traffic including cached traffic, duration, screen resolution, device, operating system, country of access, path analysis, Java, and CGI breakdown) with the advantages of server log data (transaction data, server error tracking, IP address tracking, and server clusters) while extending the capability to input additional data points. No other measurement system on the market today enables companies to do this.

"Our relationship with SageMetrics will give our existing client base of more 600 clients in 37 countries, further insight into their online businesses and the affect of their on-line businesses on their off-line sales," said Richard Webb, CEO of RedSheriff. "This relationship is something that has been needed in the marketplace for quite sometime and we are excited to be the first to offer it."

RedSheriff's strength lies in their ability to provide a complete and comprehensive global data collection infrastructure and detailed understanding of their clients online business. The SageMetrics strong data mining solution will further enhance this strength. This partnership will provide the wider market with the best eCommerce measurement and analysis capabilities in the world, combining both server log and browser based measurement technologies.

"We are pleased to be extending our technology to RedSheriff's client base" said Kenneth Nwabueze, CEO of SageMetrics. "SageMetrics proven technologies include powerful, yet easy to use Ad Hoc Report Builder and OLAP tools. Our client base of Fortune 1000 companies, includes L'Oreal, Philips, Tesco, Chello Broadband, Washingtonpost.com, Cox Interactive Media, and JP Morgan, to name a few, depend on our technology for a complete understanding of their customers and business process."

RedSheriff has extensive experience in building strategic partnerships with industry leaders around the world and has close relationships with the WPP group, the AGB group, Taylor Nelson Sofres, and Video Research. The relationship to SageMetrics will add a new and critical dimension to this existing partnership base.

About RedSheriff

RedSheriff is the world's largest interactive media and commerce business intelligence specialist and provides clients with global intelligence and local knowledge in a constantly changing marketplace. RedSheriff boasts strategic partnerships with global industry leaders such as ABCi, ABCe, WPP, Ericsson, AGB, Taylor Nelson Sofres Gallup and Video Research.

Founded in 1996, RedSheriff has led the way with its innovative measurement technology globally. The RedSheriff customer intelligence suite of products is custom designed for the digital media and commerce market, and is capable of dealing with the incredible complexity and volume of data generated as people navigate their way through the digital economy. For more information visit www.redsheriff.com.

About SageMetrics

SageMetrics Corporation is a leading outsourced business intelligence solution provider that integrates online and offline data from all points of customer or partner contact (including CRM, WAP, IVR, SMS, Interactive Television and HTTP data sources). The SageAnalyst Suite(TM) provides customizable services and tools for data collection, analysis, reporting and decision-support. SageMetrics was founded in 1997 with world headquarters in North Hollywood, California, and European headquarters in London, England. For more information, visit the company Website at www.sagemetrics.com.