People & Positions:

CRM/BI Expert Joins Peppers and Rogers Group

Gordon Murphy, formerly of NCR Teradata has joined Peppers and Rogers Group as a Director of Business Development.

He brings over eight years experience in the CRM/Business Intelligence software field to the strategy consulting firm, and a proven track record in the development of channel partner relationships. Working under managing partner, Trish Watson, Murphy is responsible for the development and execution of new business enterprise strategy consulting opportunities in the Eastern Region and will operate from the firm's Norwalk, CT headquarters.

Prior to his tenure at NCR, Murphy worked for two years at Prime Response in Cambridge, MA as Senior Account Executive in charge of Retail Sales for the Northeast US and Canada before transitioning to Director of Alliances. Murphy established a series of strategic partnerships in a push to gain momentum for Prime's March 2000 IPO, and helped architect Prime's first OEM agreement with MarketSwitch (Dulles, VA) and reseller agreement with MarketSoft (Lexington, MA).

Previously Murphy served for several years as a sales director at CASEwise Systems (Waltham, MA), a business process reengineering methodology application developer, where he helped provide change management and data warehouse design solutions for organizations such as DuPont, The International Monetary Fund, Hanes, and the Province of Nova Scotia.

Murphy started in business intelligence early in his career when he spent four years with Platinum Technology (Oak Brook, IL), a enterprise systems software developer, providing solutions for Executive Information Systems and query, reporting, and OLAP tools.

Murphy is a 1991 graduate of the University of New Hampshire, where he has done postgraduate work towards an M.A.T. degree.

About Peppers and Rogers Group

Founded in 1993 by Don Peppers and Martha Rogers, Ph.D., Peppers and Rogers Group is a management consulting firm recognized as the world's leading authority on customer-based business strategy. The company is dedicated to helping enterprises identify differences within the customer base and to use that knowledge to gain a competitive advantage.

Recognized in 2001 by the World Technology Network as having played a significant role in developing the field of CRM, Don Peppers and Martha Rogers, Ph.D. are the co-authors of the revolutionary "The One To One Future" and a series of business books that further develop the unique one-to-one methodology espoused by their firm. Peppers and Rogers Group is headquartered in Norwalk, Connecticut with a domestic and international network of 14 offices. The firm maintains a global client list that includes BEA Systems, Bayer Corporation, Bentley Systems, Boise Cascade Office Products, Ford Motor Company, Hewlett Packard, Jaguar Cars, Lifeway Christian Resources, Lowe's, The United States Postal Service, Wolters Kluwer, Verizon and Volvo. For more information about Peppers and Rogers Group, visit www.1to1.com.

Contact Peppers and Rogers Group, Norwalk, Kathryn Kavicky, 203-642-5307, kkavicky@1to1.com.