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webHancer INTRODUCES X-SITE INTELLIGENCE PLATFORM

webHancer Corporation, a provider of Web site customer intelligence solutions, announced the release of the X- Site Intelligence Platform, a suite of solutions designed to provide marketing and IT departments with Web site customer intelligence that is based on data gleaned from a global desktop panel of eight million Internet users. The suite includes webHancer's X-Path, a portal that delivers real-time cross-site and on-site web analytics as well as performance analysis to enable organizations to improve their acquisition, conversion and retention rates.

The X-Site Intelligence Platform offers unique cross-property click-stream data and performance analysis to help marketing teams develop effective online competitive strategies as well as maximize the return on their campaign and partner link placements. The X-Site Intelligence Platform also combines Web analytics with in-depth performance analysis, offering Web site operators with a complete view of the factors needed to provide true customer experience optimization. In addition to X-Path, webHancer's X-Site Intelligence Platform includes Advanced Analytics Reports, e-Business View (a product providing detailed site performance measurement and analysis), and X-Site Data -- both cross-site and on-site data packaged for integration with a firm's existing analytic tools.

"Every time they go online, customers send subtle signals about a Web site's effectiveness -- by what they do, where they leave the site, where they go to, and how they react to performance and content," said Keith Cooper, president and CEO of webHancer Corp. "The X-Site Intelligence Platform provides companies with the tools they need to transform that valuable data into actionable intelligence. Without cross-site data, decisions about marketing, competition, partners and on-site conversion optimization are made in a vacuum."

X-Path: Real-Time Customer Intelligence

webHancer's X-Path portal is the only Web analytics product that provides cross-property acquisition, conversion and retention intelligence, which enables organizations to better understand and act upon their customers' behavior. X-Path provides real-time tracking of visitors' successes, failures, departures, conversions at competitive sites, and performance obstacles encountered along the way.

This data provides marketing and business managers the ability to: -- Evaluate user experience and behavior to optimize marketing campaigns; -- Identify and refine acquisition, conversion and retention paths; -- Optimize site content, navigation and performance to improve overall conversion rates; -- Understand cross-site traffic flow between corporate site and partner sites; -- Discover affinity sites to determine new partner and advertising strategies; and -- Identify and analyze competing properties to develop effective online strategies. X-Path provides a quick and cost-effective means for operators of complex, high-traffic, multi-homed or heavily partnered sites to gain valuable customer intelligence without the need to process log files or add code to Web pages. Companies can view and act upon this intelligence immediately without waiting for internal resources to access, analyze or process the data.

Advanced Analytics Reports: Incomparable Customer Analysis

webHancer's Advanced Analytics Services are a series of business reports analyzing Web site visitor behavior, offering managers an unparalleled view of how site design, performance and competitive differences can effect the overall customer experience, and subsequently, the customer buying cycle.

The reports provide granular customer intelligence and detailed recommendations for acquisition, retention and conversion improvement. The five detailed reports consist of the following:

• Competitive Analysis -- Analyzes visitor behavior and site performance at competing sites to determine effective strategies for increasing online market share. -- Cross-site PowerPath(SM) Analysis -- Tracks user behavior both on-site and across the Internet to fully understand and identify the interconnection between affinity and competitive sites. -- On-Site PowerPath(SM) Analysis -- Details paths visitors use to navigate from one site area to another, with a particular emphasis on path to purchase. -- Performance Impact Analysis -- Analyzes impact of site performance on conversion rates and determines visitor performance tolerance in order to optimize content and site infrastructure. -- Retention Analysis -- Analyzes the buying behavior of visitors based on their visit frequency to understand the relationship between visit frequency and conversion rates, thus optimizing loyalty initiatives.

e-Business View: Performance from the Eyes of the Real End User

e-Business View is a fully hosted Web site performance measurement and analysis application that delivers a comprehensive set of measurements taken from millions of end-user desktops. With e-Business View, operations and Web site managers see the experience, tolerance and reactions of their actual end users -- not machine-based simulated users. Managers can also map customer satisfaction to site performance, monitor the impact of content and infrastructure changes, track performance against competitive sites, and monitor the performance of third party content and infrastructure providers.

X-Site Data: Simple and Intuitive Data Collection

webHancer's X-Site Data provides organizations with unfettered access to an accurate record of their customers' online behavior and experience -- even for traditionally difficult to measure complex or multi-domain sites. In addition, the X-Site data captures what server logs cannot: information on competitors, partner and other non-affiliated sites. webHancer's X-Site Data can also be integrated with third party or proprietary analysis tools for ultimate flexibility in data mining. Datasets are available for on-site, cross-site and competitive intelligence.

Pricing and Availability

All products in the X-Site Intelligence Platform are immediately available. Pricing for X-Path begins at $4,995 a month. Due to the detailed nature of the Advanced Analytics Reports, pricing varies based on the scope and complexity of the project. e-Business View begins at $1,995 a month, and X-Site's Datasets range from $4,995 to $9,995 a month. Volume discounts for all products are available.

About webHancer Corporation

Founded in 1999, webHancer Corporation provides Web site customer intelligence solutions. Its global desktop panel of over eight million end users makes it possible for organizations to understand the cross-site and on- site behavior of its visitors, as well as the performance experienced by these visitors. This intelligence on competitive sites, partner sites, and a company's own site, enables e-businesses to take measurable actions to improve sales, improve customer loyalty, and enhance profitability. Organizations can take immediate advantage of this analysis through the tools offered in webHancer's X-Site Intelligence Platform without undergoing an extensive implementation cycle or engaging corporate IT departments.

Headquartered in Ottawa, Ontario, webHancer also has offices in Cambridge, Mass. Additional information about webHancer or its X-Site Intelligence Platform can be found at www.webhancer.com.

Contact webHancer Corporation, Jennifer Koussaya, 613-721-7747, jenniferk@webhancer.com.