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Quadstone Forms Global Partnership with Dimension Data

Quadstone, a predictive marketing software specialist, has signed a partnership agreement with Dimension Data, South Africa's largest IT services provider, in a move that creates one of the most comprehensive CRM offerings on the market.

Dimension Data's current Customer Management offering incorporates call centre implementations and operational CRM solutions. The addition of Quadstone's award winning analytics will assist clients to further capitalize on investments in existing CRM infrastructures by helping them delve deeper into customer data and predict customer behavior.

Based in Johannesburg, South Africa, Dimension Data employs over 9000 people in over 30 countries and last year, generated sales of approximately $2.46 billion. The company is the largest network services integrator in the US and serves an international client base.

Following a rigorous selection process Dimension Data chose the Quadstone System for its ease of use, high quality data visualisation and integral statistical capabilities. These factors -- coupled with the fact that the analytical Quadstone software is designed for business and marketing users rather than technical statisticians -- means that clients are able to create tangible customer predictions quickly that are not only statistically accurate but also incorporate the business acumen of the marketer.

Dimension Data have brought together the contact centre and customer management businesses to provide Customer Interactive Solutions. This has allowed their consulting, implementation, support and managed services skills to be focused on providing effective solutions to local and international customers.

Andrew Briggs, general manager of Dimension Data, Customer Interactive Solutionsin South Africa, believes Quadstone brings an additional dimension to CRM that will help businesses bolster their bottom line, even in today's capricious economy.

He says: "Generating tangible business value lies at the very heart of CRM. Quadstone allows business to fully understand their entire customer base and so make more effective decisions about how to treat each customer. The analytics Quadstone have developed easily slot into existing operational CRM environments and processes. Put this alongside Dimension Data's existing CRM products, and we have a comprehensive and exciting CRM solution to meet virtually any business need."

Tony Jones, alliances manager at Quadstone, believes the partnership offers a unique opportunity for both companies to develop new revenue streams from the financial services, telecommunications and retail/e-tail sectors.

He says: "More and more businesses are demanding a streamlined solution for their CRM activities with the emphasis on gaining maximum return on investment. As a result of this new partnership, Dimension Data and Quadstone can offer precisely that.

"Quadstone leads the field in analytical CRM and Dimension Data is one of the world's leading systems integrators. By merging our expertise, we can offer businesses the chance to get even closer to their customers in the most effective, cost efficient manner possible."