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Accrue Presents at SIAM Data Mining Conference

Accrue Software Inc, a leading provider of Internet analytics solutions, announced that Pavel Berkhin, chief scientist at Accrue Software, presented the paper "Learning Simple Relations: Theory and Applications" at SIAM's second International Conference on Data Mining.

The paper, which focuses on the design and use of special-purpose clustering algorithms to solve high volume and complex applications such as Internet analytics, is co-authored by Pavel Berkhin and Jonathan Becher, senior vice president of corporate development and strategy at Accrue.

"Clustering algorithms which automate the process of grouping items into similar segments are a well known method for addressing high volume applications. In the development of Accrue G2, our high-end Internet analytics solutions, we designed unique clustering techniques that were able to take advantage of the special structure inherent in Internet data, while handling both the high volume and complex issues that many of our customers face," said Pavel Berkhin. "We are very excited to help other organizations not only understand the technical underpinnings of such a solution, but also the real-world applications."

The conference was held from April 11-13, 2002 at the Hyatt Regency in Arlington, VA. For more information visit: www.siam.org/meetings/sdm02 Berkhin's presentation, which was chaired by Bing Liu of the National University of Singapore, took place on Friday, April 12 in Potomac III & IV under the topic Causality Rules & Relation Learning.

About the SIAM Conference

The second international SIAM conference on data mining is sponsored by the Society for Industrial and Applied Mathematics (SIAM) and co-sponsored by AHPCRC and the University of Illinois at Chicago. The conference will provide a forum for leaders in science, engineering, and commercial enterprises to gather, analyze, and extract data on results in data mining including applications, algorithms, software, and systems. For more information about SIAM, visit www.siam.org.

About Accrue Software Inc

Accrue Software Inc is a leading provider of Internet analytics solutions that help companies worldwide understand, influence, and respond to Internet customer behavior. Accrue's products enable companies to increase the effectiveness of Internet marketing and merchandising initiatives, better manage customer interactions across multiple channels, and streamline business operations. With Accrue's solutions, companies transform volumes of complex Internet data into actionable information that executives and managers use to drive key business decisions and improve the return on their Internet investment. Accrue has more than 600 customers, including industry leaders such as Citicorp, Deutsche Telekom Dow Jones & Company, Eastman Kodak, Lands' End, Macy's and Lycos Europe.

Accrue Software was founded in 1996 and is headquartered in Fremont, California, with regional sales offices throughout the U.S. and international headquarters in Cologne, Germany. Accrue has strategic application and platform partnerships with leading technology companies such as IBM, Oracle, Sun Microsystems, BroadVision, ATG, DoubleClick, and Vignette. Accrue Software can be reached at 1-888-4ACCRUE or 510-580-4500 and at www.accrue.com.

Contact Ventaja Communications Inc, Aimee L. Quemuel, 415-753-9005, aimee@ventajacom.com.