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Two New Partners Join DataFlux Alliance Program

DataFlux Corporation, a SAS Company and leader in the development of data management solutions that increase the accuracy and usability of enterprise-wide database assets, announced it has signed the Center for Data Insight, Flagstaff, AZ and Synapse Technology, Charlotte, NC, to the DataFlux Alliance Program (DAP) as software partners. DAP members can leverage DataFlux's technology by offering dfPower Studio (an end-user product) as a complementary product or by embedding Blue Fusion SDK (a software developer kit) into their product lines.

Tony Fisher, DataFlux president stated, "As competition drives organizations to implement data-intensive business intelligence initiatives, the need to manage, cleanse and integrate the underlying data becomes a critical imperative. We are excited about working with our newest DataFlux Alliance Program members who are uniquely positioned to leverage our data quality and integration solutions."

Dr. Bernard Carey, Center for Data Insight Director said, "CDI's mission is to help companies assess, select and become proficient with the best of breed data mining solutions available. Partnering with DataFlux allows CDI to offer the best available data quality and integration solutions to our clients."

Richard Parker, Synapse Technology Partner stated, "Data quality and the ongoing management and integration of that data, is a major issue for most of our clients. We evaluated the options, and the DataFlux solution stood out in terms of ease of use, functionality and flexibility. The synergies between our companies and customers will make the partnership a strategic, long-term success."

For more information about the DataFlux Alliance Program, contact Bill Spruill via phone at 877-846-3589 or email bill.spruill@dataflux.com. Additional information is available on the DataFlux Website: www.dataflux.com.

About the Center for Data Insight (CDI)

The Center for Data Insight at Northern Arizona University is a comprehensive data mining facility where all the elements of data mining coexist. The center is operated as a partnership between KPMG, Northern Arizona University and the leading providers of knowledge discovery tools. The center provides a complete suite of proven knowledge discovery tools, an interdisciplinary staff expert in the use of these tools as well as methodologies and frameworks for solving specific industry problems. The mission of the CDI is to promote the development and application of data warehousing, data mining and knowledge management, perform applied research in knowledge discovery systems and provide a venue for training students in the use of these sophisticated analytical tools. For more information, visit: www4.nau.edu/cdi.

About Synapse Technology

Headquartered in Charlotte with offices in Atlanta, Indianapolis, and Los Angeles, Synapse Technology, Inc. is the first of a new breed of Intelligent Commerce companies that help organizations succeed in today's high velocity business environment by helping them acquire, develop, and retain their most profitable customers. For more information, visit: www.synapsetechnology.com.

About DataFlux Corporation

DataFlux is a North Carolina-based software company that provides leading edge, award-winning technology for data cleansing, data augmentation, data consolidation and conversion and data scrubbing. The versatile DataFlux products are designed to significantly improve the accuracy, consistency and usability of an organization's critical data, enhancing the effectiveness of data-driven applications and initiatives such as data warehousing, e-commerce systems, data mining, customer information systems, sales force automation, marketing databases, customer/prospect profiling and list management. Some of the companies currently using DataFlux solutions include Bank of America, US Patent and Trademark Office, and Wells Fargo. DataFlux is a wholly owned subsidiary of SAS Institute, the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence.