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Elity Systems/Siebel Systems Partner in Software Alliance

Elity Systems Inc, a provider of ultra fast event-driven software engines, announced that it has joined the Siebel Systems Inc Alliance Program as a Software Alliance Partner. As a Siebel Systems Alliance Partner, Elity represents the "best of the best" in meeting the critical systems implementation, software integration, and platform deployment needs of Siebel Systems' customers.

Elity and Siebel Systems' mutual business focus and technology fit facilitated the new alliance. Together, Elity and Siebel Systems significantly enhance the abilities of enterprises to quickly build customer value by recognizing and responding to customers' changing needs in real time. The complementary technologies leverage Elity's Event-Driven Trigger Technology and Siebel Systems' robust analytic, list management and customer segmentation capabilities.

A unique core competence of Elity's Trigger Technology, the ability to detect and act upon important customer events as they occur and to detect complex patterns of events over time, optimizes Siebel Systems' campaign management, channel management and CRM capabilities. Siebel Systems offers its users a single data repository that captures and stores all customer, partner and employee interactions across all enterprise channels and drives marketing campaigns through any channel. Elity's Event Triggers, able to interact with any data application source in real time or batch modes, create a synergy between Siebel Systems' data stores and live applications to quickly and effectively execute personalized campaigns and other customer interactions throughout the enterprise to target and deliver the right treatment to the right customer at the right time.

Elity's Event-Driven Trigger Platform, a highly scalable server-based event detection system made available in its core Elity InSight product, is most effective in high-volume transaction environments requiring a rapid business response. Monitoring transactions generated by existing applications to identify and act upon important customer behavior "as it happens," InSight does not require an infrastructure upgrade to leverage IT assets' value and accelerate business results from CRM, data mining, data warehousing and other analytic technologies.

Commenting on the new alliance, Shoshana Loeb, Founder, CEO & president of Elity Systems said, "Elity and Siebel Systems are ideally suited for a partnership alliance. Siebel Systems is a leading provider of comprehensive multichannel eBusiness applications committed to maximizing customer value. Elity's Trigger Technology is perfectly positioned to cost-effectively accelerate ROI from CRM and other mission critical systems. Together, Elity and Siebel Systems provide a strong value proposition to any enterprise that wants to effectively target and leverage its customer relationships."

About Elity Systems Inc

Elity Systems, www.elity.com, is a software products company that builds and deploys cutting edge, high-speed event-driven software engines for the worldwide business marketplace, enabling customers to transform masses of fragmented business data into actionable and useful information. The Elity InSight engine monitors data streams to identify customer behavior patterns over time that initiate appropriate business actions. InSight's cooperative approach provides businesses with the ability to profitably act on events as they happen in existing business applications. InSight automatically triggers informed decisions, assesses the effectiveness of specific tactical actions, and updates individual customer profiles for future actions. These capabilities result in fact-based business judgment, reduction in customer attrition, improved cross-selling opportunities, and better overall business decisions.

About Siebel Systems Inc

Siebel Systems, www.siebel.com, is a leading provider of eBusiness applications software offering small, medium-sized and large companies comprehensive multichannel eBusiness solutions. Siebel eBusiness Applications provide the only solution that allows organizations to manage, synchronize, and coordinate sales, marketing, and customer service across all communications channels and points of customer contact -- including the Web, the call center, field sales and service, and reseller channels.

Contact Elity Systems Inc, Brian Regan, 732-564-1850, bregan@elity.com.