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Sybase IQ Multiplex Selected by BizRate.com

Sybase Inc, a leading enterprise infrastructure and integration company, announced that BizRate.com, a leading comparison shopping site and e-commerce research company on the Web, has selected Sybase Adaptive Server IQ Multiplex as its enterprise analytics engine.

Connecting millions of buyers to thousands of sellers in a single, organized location, BizRate.com provides transactional efficiencies for both buyers and sellers, and has pioneered an online point-of-sale customer satisfaction system resulting in the collection of tens of thousands of customer surveys per day. BizRate.com's selection of Adaptive Server IQ Multiplex will help enable the company to manage over 15 million customer data sets into a dynamic and flexible data warehouse capable of processing continuous, multiple ad-hoc queries from participating merchants.

"Our merchant clients are extremely sophisticated," said Henri Asseily, chief technology officer and founder of BizRate.com. "They demand around-the-clock access to enormous and constantly updated customer data sets. The quantity and variety of ad-hoc queries they generate would seriously overload a traditional data warehouse. We selected Sybase IQ Multiplex because its unique column approach to data structures results in its ability to deliver faster reporting than its competitors. Ease of programming and implementation, as well as Sybase's tight architectural integration with Sun technology for very large enterprise data warehouses, also provide us with the assurance we need that IQ Multiplex will scale to meet our growing analytical needs in future."

"BizRate.com's Marketplace provides cutting edge market intelligence to its merchant clients that allows them to provide a higher level of service and satisfaction to their customers," said Eric Miles, senior vice president and general manager of Sybase's Business Intelligence Division. "We're proud to supply and support the 'engine' that will help BizRate.com continue to lead innovation in point-of-sale customer satisfaction and market research."

About BizRate.com

Founded in 1996 and based in Los Angeles, BizRate.com, www.bizrate.com is a leading comparison shopping site and e-commerce research company on the Web. Connecting millions of buyers to thousands of sellers in a single, organized location, the site provides the best efficiencies for both buyers and sellers. Recently voted one of the "Top 100 Web Site's for 2001" by PC Magazine, BizRate.com's marketplace offers shoppers access to a powerful product search engine, exclusive deals, "hot" product listings and gift guides to empower consumers to "shop smartly" across 20 popular store categories and more than 2,000 merchants. Through BizRate.com's unbiased consumer rating system, compiled exclusively from point-of-sale and fulfillment surveys of participating merchants, shoppers can compare merchants across 10 service dimensions. BizRate.com ratings appear on Consumer Reports Online and in Consumer Reports magazine.

About Sybase Business Intelligence Division

The Sybase Business Intelligence Division supplies the foundation for enterprise analytics applications that businesses use to achieve competitive advantage by supporting a better understanding of their markets and customers, reducing risk, and making faster business decisions. Sybase provides an endto -end enterprise analytics value chain, consisting of its own integrated analytic infrastructure products and best-of-breed products from strategic partners. Key Sybase products include Adaptive Server IQ Multiplex, Sybase's highly scalable analytical database for unsurpassed performance and lowest TCO from your decision support applications and Industry Warehouse Studio -- Sybase's infrastructure for "jump starting" the development of enterprise analytic applications for financial services, media, healthcare, insurance, banking, telecommunications and the Internet. For more information, visit www.sybase.com/bi.

About Sybase Inc

Sybase is the enterprise infrastructure company that bridges heterogeneous technologies. With industry-leading Enterprise Portal (EP), mobile and wireless solutions, essential integration products, and high performance database management systems, Sybase is one of the largest independent software companies in the world. For more information, visit the Sybase Web site: www.sybase.com.