Business & Money Trail:

SageMetrics RAISES $6 MILLION IN SERIES B ROUND

SageMetrics Corporation, a business intelligence outsource provider for online and offline data mining, integration, and analysis, announced that it closed a $6 million Series B Round of funding led by venture capital firm Ascend Venture Group, LLC ("Ascend"). As part of the agreement, Darryl Wash, Ascend's Managing Partner and David Bowen, an Ascend General Partner will serve as directors on SageMetrics' Board of Directors, joining David S. Britts, General Partner of JPMorgan Partners ("JPMP"). First round investor, JPMP, also participated in the Series B Round. SageMetrics has secured a total of $11.7 million since April of 2000. Other investors in the company include Bay Star Capital, Innisbrook Partners, and GCWF Investment Partners.

"We are pleased to add SageMetrics to our growing list of portfolio companies. The company's list of global Fortune 1000 companies is very impressive. The company has a sound business model, an experienced management team, proven technology, and has shown a demonstrated ability to work with large enterprise customers," said Darryl Wash. "Ascend is committed to working with the company to bring to fruition the concept of making data warehousing and data mining accessible and affordable to all businesses."

As an outsourced business intelligence (data warehousing and mining) service provider, SageMetrics provides enterprises with a unique integrated view of their customers, data and overall business through a comprehensive customer-customizable service solution. The SageMetrics solution offers companies the benefits of understanding and utilizing online and offline data without the cost and maintenance disadvantages of traditional software offerings. In addition, the company's proprietary technology allows for rapid implementation, flexible customization and tremendous scalability that can deliver a compelling return on investment (ROI) for customers.

"JPMorgan Partners led the first venture investment in SageMetrics back in 2000," said David Britts. "We are very impressed with the list of customers that the company has signed in the midst of a technology bear market. Their client base includes well known names such as European powerhouses L'Oreal, Philips, Tesco, Chello Broadband, Virgin Trainline and a list of who's who in the United States that include Washingtonpost.com, Cox Interactive Media, Tribune, JP Morgan, E.W. Scripps, Gucci, and Discovery Channel, to name a few."

E. Kenneth Nwabueze, Founder and CEO of SageMetrics, and head of the technology team at SageMetrics has deep domain expertise in the business intelligence industry as a result of years of building data warehousing and data mining systems for enterprise customers such as Disney Interactive, NBC, and Buena Vista Pictures and Television. Mr. Nwabueze also has a demonstrated reputation as a developer and entrepreneur of innovative technologies across various high-tech industries. In 2001, President George W. Bush appointed him to serve on the President's Council of Advisors on Science and Technology, along with other industry luminaries.

"SageMetrics' proven technology and methodology has made it possible for us to continue to be able to raise money in these tough and difficult times," said Kenneth Nwabueze. "We are excited to be working with Ascend Ventures. Ascend's experience and track record in working with companies our size will be invaluable to us. We look forward to expanding the SageMetrics market opportunities in partnership with Ascend."

About Ascend Venture Group

Ascend Venture Group, LLC focuses on investing in early-stage applied technology businesses. Since its inception, Ascend has supported more than 25 such companies. Through formal and informal networks that exist among a broad array of minority communities and among women entrepreneurs, Ascend is able to access unique investment opportunities and provide compelling investment returns to its partners. For more information, visit www.ascendventures.com.

About JPMorgan Partners

JPMorgan Partners ("JPMP") is a global private equity organization which provides equity and mezzanine capital financing primarily to private companies. With over 150 investment professionals, JPMP invests globally. JPMP currently manages a $31 billion portfolio which includes $20 billion of direct equity and mezzanine investments. JPMP also manages $11 billion of other alternative assets and high yield/leveraged loan products. JPMP strives to be management's partner of choice. JPMP complements management in their pursuit to expand globally, consolidate industries, enhance technology, access financing markets in the most efficient manner and build and maintain top personnel. For more information, visit www.jpmorganpartners.com.

About SageMetrics Corporation

SageMetrics Corporation is a leading outsourced business intelligence provider that integrates online and offline data from all points of customer or partner contact (including CRM, WAP, IVR, SMS, Interactive Television and HTTP data sources). The SageAnalyst Suite provides customizable services and tools for data collection, analysis, reporting and decision-support. SageMetrics was founded in 1997 with world headquarters in North Hollywood, California, and European headquarters in London, England. For more information, please visit the company's Website at www.sagemetrics.com.

Contact SageMetrics Corporation, Patrick Daniel, 818-505-6409 x121, patrick@sagemetrics.com.