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Firstlogic Announces Siebel 7 Validation

The integration of Firstlogic's Data Quality Link for Siebel 7 version 1.21a with Siebel 7 enables powerful real-time and batch cleansing of customer data in critical systems.

Siebel Systems, is a leading provider of eBusiness applications software. Using the Data Quality Link for Siebel 7 version 1.21a, Firstlogic's information quality software is seamlessly integrated into Siebel 7, Siebel eFinance 7, and Siebel eAutomotive 7, enabling powerful real-time and batch cleansing of customer data within Siebel eBusiness Applications. Real-time processing is completed before the data enters Siebel eBusiness applications, ensuring that the customer information is reliable and accurate at the point of entry. Batch processing can be used on all of the data residing in a Siebel eBusiness applications implementation to perform both initial and ongoing address correction, name standardization, and extensive record matching and consolidation.

The integration of Siebel 7 with Firstlogic's Data Quality Link helps ensure the customer data needed for sales, marketing, and customer service initiatives is reliable and accurate, a critical step in building a successful eBusiness solution, said Michael Straub, Alliances technical director at Siebel Systems. With successful cleansing, matching, and consolidation, eBusinesses gain an accurate and more complete view of each customer, enabling companies to make better informed marketing decisions and implement more effective marketing campaigns.

The integration of Firstlogic's information quality software with Siebel 7 facilitates the creation of an enterprise-wide, single record view of each customer, whenever critical data is being entered and updated. Organizations can use Firstlogic to implement custom and configurable business rules, and take advantage of easy specifications on how to treat data anomalies, create households and identify complex relationships between customer records. The end result is critical customer data is turned into a cleansed, consolidated information asset as it is saved in Siebel eBusiness Applications. We are pleased to build on our history of providing proven solutions with the validation of Firstlogic's Data Quality Link for Siebel 7, said Eric Lieberman, president of Firstlogic. The integration between Siebel 7 and our information quality solutions further ensures that everyone in an organization shares a single, highly accurate view of each customer, enabling them to achieve the best results possible from their Siebel 7 initiatives.

Siebel Systems forms alliances with proven technology leaders to deliver tangible business benefits throughout the enterprise. By choosing Siebel 7 and validated partner solutions, Siebel Systems' customers can pursue a bestof -class software acquisition strategy and quickly deploy the best solution available. The Siebel Validation Program applies rigorous technical scrutiny to evaluate the integration of third-party solutions with Siebel eBusiness Applications. Integrations that meet the strict testing criteria are validated and documented by the Siebel Validation Program.

About Firstlogic

Firstlogic specializes in enterprise-wide information quality solutions and services for e-business, data warehousing, and print and mail applications. Firstlogic is recognized as the leading global provider of information quality tools that enhance and match business-critical information anywhere it is touched, stored, or moved across the enterprise. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Fortune 1000 companies in the e-business, financial, insurance, healthcare, direct marketing, higher education, and telecommunications markets. For more information, visit the company's Web site at www.firstlogic.com.